A Return on Your Investment and More with Article Marketing: Series Marketing Your Cause

Two minutes read: A Return on Your Investment and More with Article Marketing: Series Marketing Your Cause

Most businesses want to get a return on their investment in the soonest possible time, charities, not for profits, social enterprises, activism, and campaigning should be no different. It’s hard to survive or get your cause notice if you don’t see a return for the time or money you put behind it.  This may take 6 months to maybe even years depending on how much capital, resource, or effort you started with and the success of other factors. One way to get a return and more is with article marketing. 

Article marketing is a campaigning tool that is free to use by just about anyone who wants to promote their cause. All the person has to do is write a few articles and then put a link to their site.

But it is not enough to just upload the articles. In order to see if it has helped with the campaign, there are two ways to measure it. 

First, you can check if traffic has increased after the articles were uploaded by signing up with a site that monitors this as their service.

But since some of these people visiting your site will not buy, donate or sign up that very minute, you can get back to them on that by offering them the chance to become a member by signing up and getting a special report or additional info they might find informative. To make this work, you have to get their email address so this can personally be sent to them.  Respecting GDPR of course.

From there, you can keep them updated on new developments such as new campaigns or services. Who knows, they might donate, join the fight or become an advocate in the next week or next month. If they are very satisfied with the experience they have had, and love your cause or campaign, this will surely be recommended it to their friends, through social media, and so on. You don’t only make a sale or receive a donation but also get to establish a regular clientele.

If the traffic has not picked up, find out the cause. Were the articles you wrote informative? Did you use the wrong keywords? Are you promoting something that is relevant to the times? There are so many possibilities. For those who want more exposure, try to post your articles with links to your site to other websites.

The other way of looking at things is called profit per sale/donation. Good or services have expenses. You spent some money on developing your website, finding a WebHost, and maybe even getting an article marketing service provider.

By looking at how much you have made in donations or sig ups on a monthly basis and deducting this from your expenses, you can tell if you are making a profit (real monetary or impact-wise) or if you should work harder. It is simple mathematics to see if you are in the red or green and should things look good for you, then the challenge now is maintaining it.

The two ways of measuring whether or not you are making a return on your investment for article marketing is applicable for any campaign. One way to sustain that is to add new content.

It will also be a good idea to post your articles on other sites so you get to capture a larger share of the market which translates to sales.

You have to be realistic when running a campaign. Naturally, it will take some time for signups and donations to pick up so don’t panic if things are not going as progressively as you hoped. One way to help you get a return on your investment and more without shelling out additional funds is with article marketing. For this, you need a brain, access to a computer with a word or similar and access to the internet.

 

Like what you read here? Check out my substack book project

----------------------------

Want more? More articles on digital marketing, SEO, and search engine marketing are below. Maybe some SEO hacking advice coming soon

Digital Marketing Planning

Get Management Buy-in for Digital Marketing

Keyword and keyphrase optimisation

Programmatic Advertising with Consumer Insight

The changing digital economy

Changing the world with digital marketing

Digital Marketing what is it?

Understanding the internet; stepping into digital ecosystems

Do you have a marketable idea!?!

Managing Digital Marketing a Guide – 101 basic level – intro

You need a website or blog ideally!

Website Design Basics / Usability

Website Design Basics / Mobile Usability

Website Design Basics / Keyword analysis

Website Design Basics / Website optimisation

Any time for a POEM in your digital marketing strategic planning?

Search Engine Marketing & SEO

Content Marketing: it's important but is it still king?

Data Structure and SEO

Offsite optimisation and of signals about your website

Public Relations and Search Engine Optimisation: Friends or Foe

Blogging Advice for New Starters

What can Affiliate Marketing bring your business or cause?

4 Secrets to Article Marketing: Series Marketing Your Cause

9 Article Marketing Tips: Series Marketing Your Cause

A Return on Your Investment and More with Article Marketing: Series Marketing Your Cause

An Overview of the Concept behind RSS Feeds

Article Marketing Is Important: Series Marketing Your Cause

Article Marketing: It is Good to End With a Resource Box: Series Marketing Your Cause

 

-----------

If you like what we are doing here there are currently a few ways to help us. 

  1. Join the network. It is completely free and we would love to read and hear your opinions. 
  2. You can support us through the, Support Us tab above, click here
  3. If you are in business, in the UK and looking for finance then try the option below. If you like what the Business Lending Exchange has to offer when they call you back and you sign up with them, we get a commission, it’s that simple. 
  4. If you cannot financially support us you can always share our content on social media  
  5. Click on one of the adverts or link on our site, we are affiliates and earn commission from the links you click and buy from. 

If you are looking for asset re-finance, business or personal loans or subprime finance and you like what we are doing on this site, you can also help support us by using the below money engine from the Business Lending Exchange. 

 

If the form doesn't open it could be because of your pop-up blocker. No problem  Click on the below link.
 

Why not trial Audible for free? 

You help us out as an affiliate as we get £5 for you signing up. You get a free audiobook you can keep forever and you can cancel at the end of the trial with no obligation to buy any additional book!

168148.gif

-----------

Subscribe

* indicates required