Digital Marketing

Let’s start with the basics and go from there. What is digital marketing?

There are many definitions on the web and in books. Some say its traditional marketing using electronic tools, some limit it to the use of computer technology in the communicat

As a digital marketer, you can change the world. That might sound dramatic but it's not far from the truth. With the power of technology, more data than is imaginable and the use of behavioural science in the digital persuasion business has arguably

They say that globalisation is a thing of the past. Whoever they are. With the world economy changing and globalisation becoming something the world, its people and institutions will start to kick against individuals and groups will look to gain an i

As digital marketers, we have a lot of influence which is only aided by big data. If we have an understanding of social and consumer psychology, we can use these two elements and the data at our disposal. We do of course have to ask ourselves some et

Optimising Your Keywords and Key Phrases to Aid Customer Search will Increase Conversion Rates

This article looks at the optimising your website keywords and key phrases to increase the conversion rates of hits to customers and reduce your website bo