making sense of the world (1)

Estimated 4 minutes read: Controlling the Narratives and the Weaponization of Language in 2020 

It doesn’t take a behavioural linguistic analysis of government's narratives and the systems of control of information around Covid-19 to see what is goin

The term social marketing often gets confused with social media marketing. To make matters worse social marketing quite often uses social media in its marketing toolkit. But social marketing is actually a discipline in and of itself. It is used to influence positive behavioural changes in society, communities and organisations.  

Social marketers have to have a keen understanding of not just marketing and communications…

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Individuality

We are all different and because of that, we all see the world in our own unique way as we delete, distort and generalise what we take in based on our cognitive biases. Yet in many ways we are predictable and because of this we can break down people and groups of people into types. This can be very useful when we are looking to market or communicate an idea or we are looking to bring about change.

There are many psychometric, biopsychosocial,…

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A useful toolbox for consumer profiling, behavioural marketing and communications analysis, strategic SEO and digital marketing planning but also a great set of tools, techniques and technologies for combating online threats, fraud and bullying.

Forensic Behavioural Linguistics in Digital Marketing

At iLife, we conduct forensic behavioural linguistics and psychometric profiling to gain insight into customers personas, their online behaviour, their likes and…

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Behavioural Economics

Let's start with this article by introducing you to the world of behavioural economics. What is it? It is literally as it sounds. Its where the behavioural sciences meet the world of economics. It’s the field of study in psychology that looks at how or why we make economic decisions. Yes, it’s a thing, and it’s a serious area of academic research. It is also something that many advertisers and marketers are turning in order to influence us more effectively. Not to mention political parties…

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Bombarded by words

We spend our days being bombarded by words. From the first thoughts that jump into our heads as we wake up to the very last thoughts that fill our minds as we try to fall asleep.  

Some of these we notice, some we do not.  

We have words thrown at us from every direction. Infiltrating our very thoughts.  

Whether we throw on the TV, switch on the radio or just look at our smartphones first thing we start our days with the words of others entering into our reality. If we…

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Our words matter.

In fact, they are paramount.

The words we choose to speak, listen to and tell ourselves shape the narratives of our lives and the lives around us. Words and the narratives they form shape society and indeed the world.

Through your words, I have a window into your world and far too often your words betray your inner secrets.

I can use your words to market to you. To sell you an idea and to get inside your mind.

Words and cutlery separate us…

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Have you ever noticed how everybody in a conversation seems to be poised to talk and say their piece and no one ever seems to be really listening. This is something I have found fascinating since a small child. I was very shy as a child and often in a room full of adults talking about something that I was either too young to understand or was not really meant…

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Lesson 10: Pull the buying trance trigger

By this point you have read 9 powerful sales and communications lessons that all on their own can get you to this point. All, have their own powers on a conscious and subconscious level but when they are all combined, subtly, or a mix of them are brought together they become some of the most powerful persuasion techniques in the world to influence the thinking and the mind of…

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