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data-driven investigations & campaigning                                                                           

into human, animal and digital rights abuses

marketing, behavioural economics, data science & AI

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We monitor cognitive marketing technologies

We are specialist in data-driven investigations, behavioural marketing communications & campaigning in a digital world

We always stay on the cutting edge of digital ecosytems, data-science and technology so that we can keep a watchful eye and investigate impacts on human, animal and digital rights.

We also help social enterprises, charities, not for profits and activists to use digital data-driven marketing for positive social change through ethical campaigning.

Consumers and voters generally are not aware, or if they are they are ignorant to the level of data that is harnessed about them by big business, government and media. All to persuade, manipulate and drive narratives online and off.

We can use data-driven behavioural marketing for good causes if done ethically. The problem is that most is used either conciously or subconciously (because of subconcious biases) in ways that are predatory at best and exploit the vunerable at worst.

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Our research and investigation projects are built on four basic principles

01

Data

Understanding the level, detail and complexity of the data that is being harnessed and how machine learning experiments are shifting national and international, social and behavioural narratives.

02

Behavioural

Analysing and breaking down the use of psychometric profiling, behavioural economics, neurolinguistic programming, and communications psychology used in marketing and media output.

03

Ecosystems

Understanding and breaking down the digital ecosystems, social structures and real world systems that are used, impacted and influenced through narratives.

04

Privacy & Protection

Gain an understanding of the technology used and what levels of our online and offline privacy has been breached and what we can do to protect ourselves, our loved ones and people in general from this invasion and manipulation.

Designed for you

Ensuring that when you are being told a technology or network is designed around customer and user experience they don't mean at the expense of your privacy.

Fair Data Capture

Ensure the data they are harnessing from you is fair a represents a true need other than profit or political gain from them.

Right to digital and data privacy

Know your rights and stand up to protect them.

Consistent Code

Ensuring data science experiments, artificial intelligence and machine learning models developed for fairness and unbiased to the developers desired outcome.

Our aim is to provide easy to understand investigation, research and insight

The only way to make the public aware is through education and campaigning

Born from the marketing and communications industry our experts are looking to shape change and standards within business and community when it comes to digital and data privacy and protection from behavioural manipulation for profit or political gains..

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Silly things people say
I don't mind the collection of my data online I have nothing to hide
ANN

REGIONAL MANAGER

If they create the platforms they have a right to collect and use our data as they see fit.
ALEXANDER

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I think the internet needs more government legislation and censorship.
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