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Why are Trumpers, Brexiteers and Tory supporters so angry? After all they won. So why do we see and hear them constantly getting wound up and shouting, even screaming at the other side.  

Do they honestly think that once an election or referendum has been won that the other side should just shut up be quiet and not say another word? Do they not know how democracy works? Neither the US nor the UK is in a dictatorship (yet). But still they seem to think…

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It is polling time again soon in the UK and who are you going to vote for? Do you know? Have you made up your mind? Or are you going to listen to what's said and make and “informed decision?” 

Is that even possible in today’s world? Can you make sense of all the noise? If we put aside for one moment the rhetoric and hyperbole from each of the main party front liners and their spin doctors, which are bad enough, and we listen to the media pundits, bloggers, podcasters and YouTubers can…

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Ready to start 2020 right? Listen to this INCREDIBLE motivational speech by Jordan Peterson. Trust us, You Will Never Look At Life The Same! Subscribe for Mo...
Wednesday
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Yuval Noah Harari is a New York Times bestselling author whose books have sold over 12 million copies and translated into more than 45 languages.  He’s often referred to as one of the most profound thinkers of our time.  And in this episode from the…
Jan 13
Editorial Team posted a video
NOTE FROM TED: We've flagged this talk, which was filmed at an independent TEDx event, because it falls outside TED's curatorial guidelines.

Note from Sleepless Dystopian As this page is not just all political and business media analysis in relati…
Jan 12
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The initial onslaught of hype, panic and surge in consultants offering advice on GDPR up to its official launch in May 2018 certainly made it feel, to marketers at least, like a massive constraint in marketing. We had just gotten used to phrases…

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Simple Financial Support for SME's

Business today can be tricky and sometimes you need the financial support to make the right investment in technology or infrastructure to maximise on the opportunities when they come. On this site, we do not offer financial advice but we do put you in touch with the lenders who can and who specialises in helping small and medium-sized businesses in the UK. 

If you are looking for asset…

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Bombarded by words

We spend our days being bombarded by words. From the first thoughts that jump into our heads as we wake up to the very last thoughts that fill our minds as we try to fall asleep.  

Some of these we notice, some we do not.  

We have…

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Marketing Mentalist / AKA Sam's Tweets

a season to reflect

the season of goodwill is upon us and the goose is getting fat. for that reason, I am taking a break from any serious article writing from now until the new year. I will take the opportunity
to reflect and rethink the strategy and turn this site from a hobby to a voice of reason in the storm that is our current social, political and digital lives. ..connect the dots

for me the connection between our digital and real lives has become blurred and merged into one so we can rarely…

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So much to say and so little time

I have so much to say right now with everything going on in the world and the disinformation and cognitive propaganda machines in full swing. 

Unfortunately between working around 60 hours a week, studying for my postgrad in data-driven marketing and family life I am having very little time. 

My aim for this site is to use it as analytical tool that show, hack and expose the Cognitive Marketing & Communication machines of big business, politics and the media in order for us…

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Something worth writing about it 

The web is full of content. Full of videos, memes and a lot of other crap. Constant tweets and likes, shares and burps all in your face. In the world of digital marketing we are told to “make a lot of noise” as much as you can so that you have a chance of getting heard.  

We are also being told to keep it short. Keep…

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If people knew what kind of future global warming would actually bring, they would likely want to do more to help the environment. The problem is that predicting the future of global warming is a very complex task. Just as the local weatherman does not always get it right, neither can the predictor of global warming.

Some of the difficulties inherent in forecasting future global warming have to do with those same factors that every meteorologist faces. Winds can cool the air or warm…

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