Home

Activity

The Mentalist Poet posted a video
Introducing a look into Big data, data science, AI, machine learning, and weapons of math destruction. How it influences our world and why it is part of the framework we look at.
Thursday
The Mentalist Poet posted a video
An introduction to our concept of Behavioural Linguistics as a tool for critical thinking and sensemaking.
#behaviourallinguistics​ #behaviorallinguistics​ #sensemaking​ #neurolinguistics​ #behavioralcommunications​ #behavioraleconomics​…
Apr 5
The Mentalist Poet posted a video
Intro into Sleepless Dystopian the website, podcast, and more. Looking into what we will be looking into in this podcast; digital, direct, and data-driven behavioral marketing and communications, how they shape narratives, and how we can use…
Apr 4
The Mentalist Poet posted a video
In a world where reality is subjective and fake truths out way facts what can you believe? You spend your days downloading digital delusion and confusion and fear is all you see. The world looked a little different yesterday, or so you think. But…
Feb 15
More…

Piecing Back Together A Fractured Reality

We live in a fractured world. I don’t think that is a surprise to anyone or a controversial statement. We have some hope with the changes in leadership in the US but even with a new leader over there the country is fractured, torn down the middle by political and racial conflict, not to mention Covid.

How do we make sense of the senseless world?

How do we deal with the constant bombardment of negative news on our mental and physical health?

The previous president of the…

Read more…

Step Inside

Step inside yourself, they say

Set aside your outer senses

Step inside and see

Your inner workings

Step inside and see

What is hidden

What awaits you there

Fear not

Although the path may be weary for your soul

It is worth doing

Knowing your inner workings

And what lurks within the shadows

Forgotten and buried deep

Step inside yourself and see yourself anew

It’s a path worth treading only if you…

Read more…

How better to be?

How better to be?

In times of sorrow and despair

Where the weak are belittled instead of held up and honoured

What do we look for in our leaders, these men, and women whose sacred power is to protect

Where do we turn when they fail us

Why do we listen to their narratives when they are only out for re-election

Of self-preservation and greed

We get misdirected and distracted by the other

By the life, they seem to live that is better than…

Read more…

Why are Trumpers, Brexiteers and Tory supporters so angry? After all, they won. So why do we see and hear them continually getting wound up and shouting, even screaming at the other side?  

Do they honestly think that once an election or referendum has finished that the other side should just shut up be quiet and not say another word? Do they not know how democracy works? Neither the US nor the UK is in a dictatorship (yet). But still, they seem to think that the other side does not…

Read more…

It is polling time again soon in the UK and who are you going to vote for? Do you know? Have you made up your mind? Or are you going to listen to what's said and make and “informed decision?” 

Is that even possible in today’s world? Can you make sense of all the noise? If we put aside for one moment the rhetoric and hyperbole from each of the main party front liners and their spin doctors, which are bad enough, and we listen to the media pundits, bloggers, podcasters and YouTubers can…

Read more…

I recently joined the Open Rights Group as a member and was asked to respond to the Governments Online Harms regulation plans within their open consultation which ends the 1st of July - Online Harms White Paper - Government Consultation. 

Below is my response. Please do the same and keep the UK free from unelected regulators that could harm freeness of speech. 

While we all agree, there is a need to tackle and deal with both illegal and harmful content online this must be put…

Read more…

It's all fake news anyway! 

Fake news is in the news. It's been headline activity ever since Trump helped propagate it within his ongoing media ramblings. Used now by him and his entourage of bewildered future inmates, it has become a distraction technique during and after his presidential campaign. He has now successfully driven the narrative to be able to deflect anything that is said negatively about him, even by his beloved Fox News, as a five-year-old in a…

Read more…

Two minutes read: A Return on Your Investment and More with Article Marketing: Series Marketing Your Cause

Most businesses want to get a return on their investment in the soonest possible time, charities, not for profits,…

Read more…

The term social marketing often gets confused with social media marketing. To make matters worse social marketing quite often uses social media in its marketing toolkit. But social marketing is actually a discipline in…

Read more…

Individuality

We are all different and because of that, we all see the world in our own unique way as we delete, distort and generalise what we take in based on our cognitive biases. Yet in many ways we are predictable and…

Read more…

The initial onslaught of hype, panic and surge in consultants offering advice on GDPR up to its official launch in May 2018 certainly made it feel, to marketers at least, like a massive constraint in marketing. We had just gotten used to phrases…

Read more…

Simple Financial Support for SME's

Business today can be tricky and sometimes you need the financial support to make the right investment in technology or infrastructure to maximise on the opportunities when they come. On this site, we do not offer financial advice but we do put you in touch with the lenders who can and who specialises in helping small and medium-sized businesses in the UK. 

If you are looking for asset…

Read more…

Marketing Mentalist / AKA Sam's Tweets

The 2020 election was marked by severe political divisions, a public health crisis, unease about the voting process, concerns about… Some interesting data here; whilst most Americans surveyed seem to believe they had enough information to make a decision during the recent US election 4 in 5 felt they had been exposed to misinformation. This is no surprise to us it is a sign of a change in awareness to some, if not all, of the problem we are tackling today. All free countries should be looking…
Read more…
Two years ago, complaints against real time bidding (RTB) were lodged by Jim Killock of Open Rights Group, Michael Veale of UCL, and Johnny Ryan. “WHAT’S THE ISSUE WITH RTB? Every time you visit a website, hundreds if not thousands of hidden trackers are taking note of what we do, read and watch. Your browising history and profile data is then shared all across the globe, and sold in auctions where countless advertisers and middlemen can access our data and bid for their adverts to be shown…
Read more…

JustBeMentalist twitter feed

Black Lives Matter: 3 words that shouldn’t need saying in 2020 but sadly do 

After witnessing the horrible death of George Floyd at the hands of a sadistic police officer, as we all have, on social media, the Black Lives Matter movement and subsequent protests have ricocheted around the world.  

As a white male, I am not even going to begin to pretend I understand the lived experience of people of colour either in my home country, the UK, or the US. What I do know is that I am…

Read more…