Estimated 3 minute read: Coronavirus Information Overload: facts, information, misinformation and disinformation how do we make sense of which is which?
The times we live in are riddled with information overload. From the mass media outlets that are arguably “real news”, even though they are famed for their clickbait headlines, through to fake news. Government and health authority information sites and those from trusted sources being ignored whilst social media posts from some…
Estimated 3 minute read: It is not too far of a stretch to say that data is the 21st centuries crude oil. Big data is King, and the data scientist is the wizard that cast…
Estimated 2 minute read: The Crack Down on Fake News & Disinformation Should Start with Political Parties
A lot has been said about fake news in the media. There…
What is affiliate marketing and can it work for you?
More and more advertisers and leading brands are turning to the digital age of affiliate marketing as an opportunity to get great results from relatively low…
Great blogging. Perhaps anyone will want to be a great blogger. Many people all over the world nowadays are quite interested in blogging. If you're determined to become a good blogger, you've already set your…
PR and SEO
Public relations and search engine optimisation may seem like two polar opposites in the marketing tool box. But if you work in PR it would be good to learn SEO…
Google tries to understand your website to ensure it is relevant to the searches that people are making. This means when planning or optimising a website we need to consider this and make it easier for Google to find the…
The term social marketing often gets confused with social media marketing. To make matters worse social marketing quite often uses social media in its marketing toolkit. But social marketing is actually a discipline in…
Individuality
We are all different and because of that, we all see the world in our own unique way as we delete, distort and generalise what we take in based on our cognitive biases. Yet in many ways we are predictable and…
A useful toolbox for consumer profiling, behavioural marketing and communications analysis, strategic SEO and digital marketing planning but also a great set of tools, techniques and technologies for combating online threats, fraud and…
Let's start with this article by introducing you to the world of behavioural economics. What is it? It is literally as it sounds. Its where the behavioural sciences meet the world of economics. It’s the field of study in psychology that looks at…
The initial onslaught of hype, panic and surge in consultants offering advice on GDPR up to its official launch in May 2018 certainly made it feel, to marketers at least, like a massive constraint in marketing. We had just gotten used to phrases…
Start off by Setting Three to Four Simple KPI’s…
Until now I have not really touched on the specific subject of data in any great detail. Partly because there is simply so much of it, detail and data I mean. The fact is that this is an entire book and website in its…
Business today can be tricky and sometimes you need the financial support to make the right investment in technology or infrastructure to maximise on the opportunities when they come. On this site, we do not offer financial advice but we do put you in touch with the lenders who can and who specialises in helping small and medium-sized businesses in the UK.
If you are looking for asset…
We spend our days being bombarded by words. From the first thoughts that jump into our heads as we wake up to the very last thoughts that fill our minds as we try to fall asleep.
Some of these we notice, some we do not.
We have…
Our words matter.
In fact, they are paramount.
The words we choose to speak, listen to and tell ourselves shape the narratives of our lives and the lives around us. Words and the narratives they form shape society and indeed the…
Have you ever noticed how everybody in a conversation seems to be poised to talk and say their piece and no one ever…
Lesson 10: Pull the buying trance trigger
By this point you have read 9 powerful sales and communications lessons that all on their own can get you to this point. All,…
the season of goodwill is upon us and the goose is getting fat. for that reason, I am taking a break from any serious article writing from now until the new year. I will take the opportunity
to reflect and rethink the strategy and turn this site from a hobby to a voice of reason in the storm that is our current social, political and digital lives. ..connect the dots
for me the connection between our digital and real lives has become blurred and merged into one so we can rarely…
I have so much to say right now with everything going on in the world and the disinformation and cognitive propaganda machines in full swing.
Unfortunately between working around 60 hours a week, studying for my postgrad in data-driven marketing and family life I am having very little time.
My aim for this site is to use it as analytical tool that show, hack and expose the Cognitive Marketing & Communication machines of big business, politics and the media in order for us…
I wonder how many #voteleave voters align themselves with this lot? Brexit supporters clash with police at Downing Street after march - The hateful racist speech of the EDL and UKIP are really showing their true colours? …
The web is full of content. Full of videos, memes and a lot of other crap. Constant tweets and likes, shares and burps all in your face. In the world of digital marketing we are told to “make a lot of noise” as much as you can so that you have a chance of getting heard.
We are also being told to keep it short. Keep…
If people knew what kind of future global warming would actually bring, they would likely want to do more to help the environment. The problem is that predicting the future of global warming is a very complex task. Just as the local weatherman does not always get it right, neither can the predictor of global warming.
Some of the difficulties inherent in forecasting future global warming have to do with those same factors that every meteorologist faces. Winds can cool the air or warm…
