We live in a fractured world. I don’t think that is a surprise to anyone or a controversial statement. We have some hope with the changes in leadership in the US but even with a new leader over there the country is fractured, torn down the middle by political and racial conflict, not to mention Covid.
How do we make sense of the senseless world?
How do we deal with the constant bombardment of negative news on our mental and physical health?
The previous president of the…
A world stuck in its own shadow not growing
Not moving the way, we were told it would
Was it a lie?
A mass conspiracy
A social hoax, on us all
An experiment gone wrong
They promise so much and yet deliver so little
False prophets…
Step inside yourself, they say
Set aside your outer senses
Step inside and see
Your inner workings
Step inside and see
What is hidden
What awaits you there
Fear not
Although the path may be weary for your soul
It is worth doing
Knowing your inner workings
And what lurks within the shadows
Forgotten and buried deep
Step inside yourself and see yourself anew
It’s a path worth treading only if you…
How better to be?
In times of sorrow and despair
Where the weak are belittled instead of held up and honoured
What do we look for in our leaders, these men, and women whose sacred power is to protect
Where do we turn when they fail us
Why do we listen to their narratives when they are only out for re-election
Of self-preservation and greed
We get misdirected and distracted by the other
By the life, they seem to live that is better than…
Estimated 3 minutes read: It is not too far of a stretch to say that data is the 21st centuries crude oil. Big data is King, and the data scientist is the wizard that cast…
Estimated 2 minutes read: The Crack Down on Fake News & Disinformation Should Start with Political Parties.
There is a lot of noise about fake news in the media.…
Why are Trumpers, Brexiteers and Tory supporters so angry? After all, they won. So why do we see and hear them continually getting wound up and shouting, even screaming at the other side?
Do they honestly think that once an election or referendum has finished that the other side should just shut up be quiet and not say another word? Do they not know how democracy works? Neither the US nor the UK is in a dictatorship (yet). But still, they seem to think that the other side does not…
It is polling time again soon in the UK and who are you going to vote for? Do you know? Have you made up your mind? Or are you going to listen to what's said and make and “informed decision?”
Is that even possible in today’s world? Can you make sense of all the noise? If we put aside for one moment the rhetoric and hyperbole from each of the main party front liners and their spin doctors, which are bad enough, and we listen to the media pundits, bloggers, podcasters and YouTubers can…
I recently joined the Open Rights Group as a member and was asked to respond to the Governments Online Harms regulation plans within their open consultation which ends the 1st of July - Online Harms White Paper - Government Consultation.
Below is my response. Please do the same and keep the UK free from unelected regulators that could harm freeness of speech.
While we all agree, there is a need to tackle and deal with both illegal and harmful content online this must be put…
It's all fake news anyway!
Fake news is in the news. It's been headline activity ever since Trump helped propagate it within his ongoing media ramblings. Used now by him and his entourage of bewildered future inmates, it has become a distraction technique during and after his presidential campaign. He has now successfully driven the narrative to be able to deflect anything that is said negatively about him, even by his beloved Fox News, as a five-year-old in a…
Estimated 2 minutes read: Article Marketing: It is Good to End With a Resource Box: Series Marketing Your Cause
When we look at books in the store, we always see the cover with the title and the name of…
Estimated two minutes read: Article Marketing Is Important: Series Marketing Your Cause
Article marketing has been used for years. From media publications, it has shifted to the web which…
Estimated two minutes read: An Overview of the Concept behind RSS Feeds
RSS Feeds stands for Really Simple Syndication. Other times it is also called Rich Site Summary. But both have the same meanings. The first time you see this, it may…
Two minutes read: A Return on Your Investment and More with Article Marketing: Series Marketing Your Cause
Most businesses want to get a return on their investment in the soonest possible time, charities, not for profits,…
The term social marketing often gets confused with social media marketing. To make matters worse social marketing quite often uses social media in its marketing toolkit. But social marketing is actually a discipline in…
Individuality
We are all different and because of that, we all see the world in our own unique way as we delete, distort and generalise what we take in based on our cognitive biases. Yet in many ways we are predictable and…
A useful toolbox for consumer profiling, behavioural marketing and communications analysis, strategic SEO and digital marketing planning but also a great set of tools, techniques and technologies for combating online threats, fraud and…
Let's start with this article by introducing you to the world of behavioural economics. What is it? It is literally as it sounds. Its where the behavioural sciences meet the world of economics. It’s the field of study in psychology that looks at…
The initial onslaught of hype, panic and surge in consultants offering advice on GDPR up to its official launch in May 2018 certainly made it feel, to marketers at least, like a massive constraint in marketing. We had just gotten used to phrases…
Start off by Setting Three to Four Simple KPI’s…
Until now I have not really touched on the specific subject of data in any great detail. Partly because there is simply so much of it, detail and data I mean. The fact is that this is an entire book and website in its…
Business today can be tricky and sometimes you need the financial support to make the right investment in technology or infrastructure to maximise on the opportunities when they come. On this site, we do not offer financial advice but we do put you in touch with the lenders who can and who specialises in helping small and medium-sized businesses in the UK.
If you are looking for asset…
We spend our days being bombarded by words. From the first thoughts that jump into our heads as we wake up to the very last thoughts that fill our minds as we try to fall asleep.
Some of these we notice, some we do not.
We have…
Our words matter.
In fact, they are paramount.
The words we choose to speak, listen to and tell ourselves shape the narratives of our lives and the lives around us. Words and the narratives they form shape society and indeed the…
Have you ever noticed how everybody in a conversation seems to be poised to talk and say their piece and no one ever seems to be really…
Lesson 10: Pull the buying trance trigger
By this point you have read 9 powerful sales and communications lessons that all on their own can get you to this point. All, have…
Black Lives Matter: 3 words that shouldn’t need saying in 2020 but sadly do
After witnessing the horrible death of George Floyd at the hands of a sadistic police officer, as we all have, on social media, the Black Lives Matter movement and subsequent protests have ricocheted around the world.
As a white male, I am not even going to begin to pretend I understand the lived experience of people of colour either in my home country, the UK, or the US. What I do know is that I am…
