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Estimated 3 minute read: Coronavirus Information Overload: facts, information, misinformation and disinformation how do we make sense of which is which?  

The times we live in are riddled with information overload. From the mass media outlets that are arguably “real news”, even though they are famed for their clickbait headlines, through to fake news. Government and health authority information sites and those from trusted sources being ignored whilst social media posts from some…

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Editorial Team published an article
Budget software can allow you to upgrade your home or office to the latest or nearly latest versions of software. You can often find perfectly good cheap software for extremely low prices. When putting together your office budget, software should be…
Thursday
Sam posted a video
Privacy activists say we should be alarmed by the rise of automated facial recognition surveillance. But transhumanist Zoltan Istvan says it's time to embrac...
May 11
Editorial Team published an article
Body Language Louder Than Words
Think for a few seconds. If you're around people, stop and look around. Take a moment and observe the people walking by you or sitting at the tables near you. Most of the time, you don't need to listen to their conver…
May 9
Editorial Team published an article
A budget sheet will tell you quickly whether your finances are in good shape or bad. This sheet is a listing of your monetary expenses against your income. If the expenses are higher, examine your budgetary sheet and eliminate some expenses. Alterna…
Apr 23
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The initial onslaught of hype, panic and surge in consultants offering advice on GDPR up to its official launch in May 2018 certainly made it feel, to marketers at least, like a massive constraint in marketing. We had just gotten used to phrases…

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Simple Financial Support for SME's

Business today can be tricky and sometimes you need the financial support to make the right investment in technology or infrastructure to maximise on the opportunities when they come. On this site, we do not offer financial advice but we do put you in touch with the lenders who can and who specialises in helping small and medium-sized businesses in the UK. 

If you are looking for asset…

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Bombarded by words

We spend our days being bombarded by words. From the first thoughts that jump into our heads as we wake up to the very last thoughts that fill our minds as we try to fall asleep.  

Some of these we notice, some we do not.  

We have…

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Marketing Mentalist / AKA Sam's Tweets

a season to reflect

the season of goodwill is upon us and the goose is getting fat. for that reason, I am taking a break from any serious article writing from now until the new year. I will take the opportunity
to reflect and rethink the strategy and turn this site from a hobby to a voice of reason in the storm that is our current social, political and digital lives. ..connect the dots

for me the connection between our digital and real lives has become blurred and merged into one so we can rarely…

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So much to say and so little time

I have so much to say right now with everything going on in the world and the disinformation and cognitive propaganda machines in full swing. 

Unfortunately between working around 60 hours a week, studying for my postgrad in data-driven marketing and family life I am having very little time. 

My aim for this site is to use it as analytical tool that show, hack and expose the Cognitive Marketing & Communication machines of big business, politics and the media in order for us…

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Something worth writing about it 

The web is full of content. Full of videos, memes and a lot of other crap. Constant tweets and likes, shares and burps all in your face. In the world of digital marketing we are told to “make a lot of noise” as much as you can so that you have a chance of getting heard.  

We are also being told to keep it short. Keep…

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If people knew what kind of future global warming would actually bring, they would likely want to do more to help the environment. The problem is that predicting the future of global warming is a very complex task. Just as the local weatherman does not always get it right, neither can the predictor of global warming.

Some of the difficulties inherent in forecasting future global warming have to do with those same factors that every meteorologist faces. Winds can cool the air or warm…

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