Estimated 4 minutes read: Controlling the Narratives and the Weaponization of Language in 2020
It doesn’t take a behavioural linguistic analysis of government's narratives and the systems of control of information around Covid-19 to see what is going on.
Even using the words/labels “Covid-19” or “CoronaVirus” could, and probably will get this…
Estimated 3 minute read: Coronavirus Information Overload: facts, information, misinformation and disinformation how do we make sense of which is which?
The times we live in are riddled with information overload. From the mass media outlets that are arguably “real news”, even though they are famed for their clickbait headlines, through to fake news. Government and health authority information sites and those from trusted sources being ignored whilst social media posts from some…
Estimated 3 minute read: It is not too far of a stretch to say that data is the 21st centuries crude oil. Big data is King, and the data scientist is the wizard that cast…
Estimated 2 minute read: The Crack Down on Fake News & Disinformation Should Start with Political Parties
A lot has been said about fake news in the media. There…
Estimated two minutes read: An Overview of the Concept behind RSS Feeds
RSS Feeds stands for Really Simple Syndication. Other times it is also called Rich Site Summary. But both have the same meanings. The first time you see this, it may…
Two minutes read: A Return on Your Investment and More with Article Marketing: Series Marketing Your Cause
Most businesses want to get a return on their investment in the soonest possible time, charities, not for profits,…
Estimated 2 minutes read: 9 Article Marketing Tips: Series Marketing Your Cause
Article marketing can do a lot for your social enterprise, not for profit or cause. You just have to know a few things and here are some tips to help you…
Let's say you started up your own social enterprise, cause or activist campaign. The only way to succeed rather than fail is for you to promote it. You can do this by paying for advertisements or get the same attention for free through article…
The term social marketing often gets confused with social media marketing. To make matters worse social marketing quite often uses social media in its marketing toolkit. But social marketing is actually a discipline in…
Individuality
We are all different and because of that, we all see the world in our own unique way as we delete, distort and generalise what we take in based on our cognitive biases. Yet in many ways we are predictable and…
A useful toolbox for consumer profiling, behavioural marketing and communications analysis, strategic SEO and digital marketing planning but also a great set of tools, techniques and technologies for combating online threats, fraud and…
Let's start with this article by introducing you to the world of behavioural economics. What is it? It is literally as it sounds. Its where the behavioural sciences meet the world of economics. It’s the field of study in psychology that looks at…
The initial onslaught of hype, panic and surge in consultants offering advice on GDPR up to its official launch in May 2018 certainly made it feel, to marketers at least, like a massive constraint in marketing. We had just gotten used to phrases…
Start off by Setting Three to Four Simple KPI’s…
Until now I have not really touched on the specific subject of data in any great detail. Partly because there is simply so much of it, detail and data I mean. The fact is that this is an entire book and website in its…
Business today can be tricky and sometimes you need the financial support to make the right investment in technology or infrastructure to maximise on the opportunities when they come. On this site, we do not offer financial advice but we do put you in touch with the lenders who can and who specialises in helping small and medium-sized businesses in the UK.
If you are looking for asset…
We spend our days being bombarded by words. From the first thoughts that jump into our heads as we wake up to the very last thoughts that fill our minds as we try to fall asleep.
Some of these we notice, some we do not.
We have…
Our words matter.
In fact, they are paramount.
The words we choose to speak, listen to and tell ourselves shape the narratives of our lives and the lives around us. Words and the narratives they form shape society and indeed the…
Have you ever noticed how everybody in a conversation seems to be poised to talk and say their piece and no one ever…
Lesson 10: Pull the buying trance trigger
By this point you have read 9 powerful sales and communications lessons that all on their own can get you to this point. All,…
Black Lives Matter: 3 words that shouldn’t need saying in 2020 but sadly do
After witnessing the horrible death of George Floyd at the hands of a sadistic police officer, as we all have, on social media, the Black Lives Matter movement and subsequent protests have ricocheted around the world.
As a white male, I am not even going to begin to pretend I understand the lived experience of people of colour either in my home country, the UK, or the US. What I do know is that I am…
