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It is not too far of a stretch to say that data is the 21st centuries crude oil. Big data is King, and the data scientist is the wizard that cast their spells within its kingdom. The reality, of course, is that for data to be so valuable it needs to be rich, useful and actionable. Without these key facts, it just becomes noise. And as businesses big and small and government bodies alike tackle the beast of big data and try to understand its worth it's easy for key concerns of data…

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The Crack Down on Fake News & Disinformation Should Start with Political Parties 

A lot has been said about fake news in the media. There has been a lot of focus on Russian and rogue state interference in the politics of western nations including the UK and the US. Cambridge Analytica was accused of the great data hack and manipulation of voters in the US general election and in the UK Brexit vote. This is now becoming the norm. It itself is less of a shock and more of an…

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Editorial Team published an article
Budget car insurance is very helpful for those people who need only minimum car insurance coverage. There are many television commercials for companies specializing in budget auto insurance. These commercials emphasize providing budget insurance cov…
21 minutes ago
Editorial Team published an article
Body Language: Signs Of Falling In Love
How can you tell that a person is already falling in love with you? A person's body language can spell out his or her true feelings and intentions for you. A person in love has that certain glow every time he…
Feb 9
Editorial Team published an article
How to Use Online Data Storage at Home or at Work
Have you ever arrived at work, knowing that you needed a particular file you were working on at home, but you suddenly realized that you forgot it? Of course, a situation like that has happened to ju…
Feb 8
Sam published an article
It is not too far of a stretch to say that data is the 21st centuries crude oil. Big data is King, and the data scientist is the wizard that cast their spells within its kingdom. The reality, of course, is that for data to be so valuable it needs to…
Feb 4
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The initial onslaught of hype, panic and surge in consultants offering advice on GDPR up to its official launch in May 2018 certainly made it feel, to marketers at least, like a massive constraint in marketing. We had just gotten used to phrases…

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Simple Financial Support for SME's

Business today can be tricky and sometimes you need the financial support to make the right investment in technology or infrastructure to maximise on the opportunities when they come. On this site, we do not offer financial advice but we do put you in touch with the lenders who can and who specialises in helping small and medium-sized businesses in the UK. 

If you are looking for asset…

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Bombarded by words

We spend our days being bombarded by words. From the first thoughts that jump into our heads as we wake up to the very last thoughts that fill our minds as we try to fall asleep.  

Some of these we notice, some we do not.  

We have…

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Marketing Mentalist / AKA Sam's Tweets

a season to reflect

the season of goodwill is upon us and the goose is getting fat. for that reason, I am taking a break from any serious article writing from now until the new year. I will take the opportunity
to reflect and rethink the strategy and turn this site from a hobby to a voice of reason in the storm that is our current social, political and digital lives. ..connect the dots

for me the connection between our digital and real lives has become blurred and merged into one so we can rarely…

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So much to say and so little time

I have so much to say right now with everything going on in the world and the disinformation and cognitive propaganda machines in full swing. 

Unfortunately between working around 60 hours a week, studying for my postgrad in data-driven marketing and family life I am having very little time. 

My aim for this site is to use it as analytical tool that show, hack and expose the Cognitive Marketing & Communication machines of big business, politics and the media in order for us…

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Something worth writing about it 

The web is full of content. Full of videos, memes and a lot of other crap. Constant tweets and likes, shares and burps all in your face. In the world of digital marketing we are told to “make a lot of noise” as much as you can so that you have a chance of getting heard.  

We are also being told to keep it short. Keep…

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If people knew what kind of future global warming would actually bring, they would likely want to do more to help the environment. The problem is that predicting the future of global warming is a very complex task. Just as the local weatherman does not always get it right, neither can the predictor of global warming.

Some of the difficulties inherent in forecasting future global warming have to do with those same factors that every meteorologist faces. Winds can cool the air or warm…

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