Recent upsets like Brexit and the 2016 US election show that traditional polling is outdated. Modern campaigns now use psychographic profiling, big data, and behavioral marketing to sway public opinion.
Firms like Cambridge Analytica demonstrated
Social marketing is distinct from social media marketing. It's a strategic discipline focused on driving positive behavioural change, not just brand awareness. Using insights from behavioural psychology and sociology, effective social marketing campa
Understanding the human psyche is key to driving behavioural change. Our unique cognitive biases shape how we perceive the world, but predictable patterns allow us to create rich psychographic and psychometric personas.
To succeed in marketing ide
Transform your digital strategy with Digital Forensic Behavioural Linguistics. 🚀 This advanced discipline uses psychometric profiling and data science to build detailed customer personas, allowing you to optimize marketing communications, SEO, and th
Let’s start with behavioural economics—the crossroads of psychology and economic theory. Simply put, it studies how and why we make financial choices by applying insights from the behavioural sciences. Far from being an abstract curiosity, it’s a rig
Right, I have your attention. Good. It is good because if you are in marketing, customer insight, market research or consumer profiling, you may be doing it all wrong.