Revisiting My Prediction: How Social Media and Big Data Shaped the 2016/17 US and UK Elections
In recent years, major elections and votes in both the United States and the United Kingdom have left us all shocked. From Brexit to Trump to a hung parlia
The term social marketing often gets confused with social media marketing. To make matters worse social marketing quite often uses social media in its marketing toolkit. But social marketing is actually a discipline in and of itself. It is used to in
Individuality
We are all different and because of that, we all see the world in our own unique way as we delete, distort and generalise what we take in based on our cognitive biases. Yet in many ways we are predictable and because of this we can brea
A useful toolbox for consumer profiling, behavioural marketing and communications analysis, strategic SEO and digital marketing planning but also a great set of tools, techniques and technologies for combating online threats, fraud and bullying.
Fore
Let's start with this article by introducing you to the world of behavioural economics. What is it? It is literally as it sounds. Its where the behavioural sciences meet the world of economics. It’s the field of study in psychology that looks at how
Right, I have your attention. Good. It is good because if you are in marketing, customer insight, market research or consumer profiling, you may be doing it all wrong.
What do I mean? I am glad you asked.
Well, studies in behavioural economics and be
