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Psychographic Profiling, Big Data and Behavioural Marketing Communications Win Elections and Votes

Recent upsets like Brexit and the 2016 US election show that traditional polling is outdated. Modern campaigns now use psychographic profiling, big data, and behavioral marketing to sway public opinion. Firms like Cambridge Analytica demonstrated

What is social marketing and how can it influence behavioural change?

Social marketing is distinct from social media marketing. It's a strategic discipline focused on driving positive behavioural change, not just brand awareness. Using insights from behavioural psychology and sociology, effective social marketing campa

Bringing About Change: Individuals, Want and Values

Understanding the human psyche is key to driving behavioural change. Our unique cognitive biases shape how we perceive the world, but predictable patterns allow us to create rich psychographic and psychometric personas. To succeed in marketing ide

Digital Forensic Behavioural Linguistics

Unleash the power of Digital Forensic Behavioural Linguistics to supercharge your brand's presence. This discipline goes beyond basic analytics, using language patterns to create detailed customer personas and optimize your messaging for maximum impa

Understanding Behavioural Economics

Let's begin by exploring the realm of behavioural economics—where the principles of the behavioural sciences intersect with economic theory. In simple terms, this field examines how and why we make financial decisions, drawing on psychological insigh

Stop!! You're doing your customer insight all wrong!!!

Right, I have your attention. Good. It is good because if you are in marketing, customer insight, market research or consumer profiling, you may be doing it all wrong.

What do I mean? I am glad you asked.

Well, studies in behavioural economics and be

Behavioural Insights

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