The term social marketing often gets confused with social media marketing. To make matters worse social marketing quite often uses social media in its marketing toolkit. But social marketing is actually a discipline in and of itself. It is used to in
behavioural economics (2)
Let's start with this article by introducing you to the world of behavioural economics. What is it? It is literally as it sounds. Its where the behavioural sciences meet the world of economics. It’s the field of study in psychology that looks at how
