In today’s world of the digital ecosphere direct marketing has grown from its traditional routes in direct mail, catalogue marketing, telemarketing and face to face marketing to something broader, more interactive and measurable. Â
What is the difference between cold & warm calling?Â
Well simply put one is the person expecting your call or is warm to the company you represent, and the other (cold calling) is not expecting your call and is probably unaware of your company in the
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