Digital Campaigning

Estimated two minutes read: Article Marketing Is Important: Series Marketing Your Cause

Article marketing has been used for years. From media publications, it has shifted to the web which many experts say is timeless thus making it very important in

Estimated two minutes read: An Overview of the Concept behind RSS Feeds

RSS Feeds stands for Really Simple Syndication. Other times it is also called Rich Site Summary. But both have the same meanings. The first time you see this, it may appear compl

Two minutes read: A Return on Your Investment and More with Article Marketing: Series Marketing Your Cause

Most businesses want to get a return on their investment in the soonest possible time, charities, not for profits, social enterprises, activism

Estimated 2 minutes read: 9 Article Marketing Tips: Series Marketing Your Cause

Article marketing can do a lot for your social enterprise, not for profit or cause. You just have to know a few things and here are some tips to help you out.

1. First, y

Let's say you started up your own social enterprise, cause or activist campaign. The only way to succeed rather than fail is for you to promote it. You can do this by paying for advertisements or get the same attention for free through article market

What is affiliate marketing and can it work for you? 

More and more advertisers and leading brands are turning to the digital age of affiliate marketing as an opportunity to get great results from relatively low investment.  

What can Affiliate Marke

Great blogging. Perhaps anyone will want to be a great blogger. Many people all over the world nowadays are quite interested in blogging. If you're determined to become a good blogger, you've already set your sights on how to achieve success. Here is

PR and SEO 

Public relations and search engine optimisation may seem like two polar opposites in the marketing tool box. But if you work in PR it would be good to learn SEO and if you are in SEO it would be ideal to learn PR.  

Why would this be? Wel

Google tries to understand your website to ensure it is relevant to the searches that people are making. This means when planning or optimising a website we need to consider this and make it easier for Google to find the relevant pages and informatio

Search Engine Marketing put simply is the use of offsite (away from website) and onsite (on your website) optimisation and promotion techniques, technologies and tools, including advertising to get your website noticed by people using search engines.

POEM is a marketing acronym that is basically designed to make you think about you marketing media in groups of Paid for, Owned and Earned. The M in P.O.E.M. simply means Media.  

For charities, not for profits and activists for change the Paid media

Website optimisation from SEO linguistic profiling to creating content Google likes    

Website optimisation takes into account a lot of what was discussed in the last chapter. If you already have a website that has been designed for you or you have

What is keyword analysis and why is it important?

Well, quite simply it’s the analysis or keywords, well duh. But seriously if you remember in the first chapter we talked about keywords or phrases, which are the words an internet surfer uses when loo

In today's world, it should go without saying that if you have a website, it should be mobile friendly. However, at a lot of the sites I see are still terrible on a mobile device. Ensuring that your site is mobile friendly is now probably one of the

Good website design cannot be understated. But good design without good usability is wasted. You can have the best-looking website on the internet but if it is hard to use then visitors will become frustrated and go elsewhere, and search engines will

Again, this may sound obvious but its true. Yes, you can have a web presence without one then but unless you have hundreds of thousands of twitter, facebook of youtube follower if you do not have a web presence really is this article of use to you? Y

Intro to this section

The world of digital marketing can be daunting and confusing. In today's world, you know you need to do something, but there are so many somethings you could do which one do you choose and when? How much will it cost? Do you hav

So you want to make money online, you want to highlight your cause or get noticed for your creative pursuits. You have heard the internet is a money-making phenomenon is full of success stories of people who have made hundreds of thousands of dollars

Part one Search Engines

No this is not a chapter that teaches you what the internet is or where and when it was invented. That information is nice but it is freely available on any decent google search on the subject and is not the reason you are her

Let’s start with the basics and go from there. What is digital marketing?

There are many definitions on the web and in books. Some say its traditional marketing using electronic tools, some limit it to the use of computer technology in the communicat