Digital Marketing

What is affiliate marketing and can it work for you? 

More and more advertisers and leading brands are turning to the digital age of affiliate marketing as an opportunity to get great results from relatively low…

Great blogging. Perhaps anyone will want to be a great blogger. Many people all over the world nowadays are quite interested in blogging. If you're determined to become a good blogger, you've already set your…

PR and SEO 

Public relations and search engine optimisation may seem like two polar opposites in the marketing tool box. But if you work in PR it would be good to learn SEO…

Google tries to understand your website to ensure it is relevant to the searches that people are making. This means when planning or optimising a website we need to consider this and make it easier for Google to find the…

Search Engine Marketing put simply is the use of offsite (away from website) and onsite (on your website) optimisation and promotion techniques, technologies and tools, including advertising to get your website noticed by…

POEM is a marketing acronym that is basically designed to make you think about you marketing media in groups of Paid for, Owned and Earned. The M in P.O.E.M. simply means Media.  …

Website optimisation from SEO linguistic profiling to creating content Google likes    

Website optimisation takes into account a lot of what was discussed…

What is keyword analysis and why is it important?

Well, quite simply it’s the analysis or keywords, well duh. But seriously if you remember in the first chapter we talked about keywords or phrases, which are the words an internet surfer…

In today's world, it should…

Good website design cannot be understated. But good design without good usability is wasted.…

Again, this may sound obvious but its…

Intro to this section

The world of digital marketing can be daunting and confusing. In today's world, you know you need to do something, but there are so many somethings you could do which one do you choose and when? How much will it cost?…

So you want to make money online, you want to highlight your cause or get noticed for your creative pursuits. You have heard the internet is a money-making phenomenon is full of success stories of people who have made hundreds of thousands of…

Part one Search Engines

No this is not a chapter that teaches you what the internet is or where and when it was invented. That information is nice but it is freely available on any decent google search on the subject and is not the reason…

Let’s start with the basics and go from there. What is digital marketing?

There are many definitions on the web and in books. Some say its traditional marketing using electronic tools, some limit it to the use of computer technology in the…

As a digital marketer, you can change the world. That might sound dramatic but it's not far from the truth. With the power of technology, more data than is imaginable and the use of behavioural science those in the digital persuasion business has…

They say that globalisation is a thing of the past. Whoever they are. With the world economy changing and globalisation becoming something the world, its people and institutions will start to kick against individuals and groups will look to gain…

As digital marketers, we have a lot of influence which is only aided by big data. If we have an understanding of social and consumer psychology, we can use these two elements and the data at our disposal. We do of course have to ask ourselves…

Optimising Your Keywords and Key Phrases to Aid Customer Search will Increase Conversion Rates

This article looks at the optimising your website keywords and key phrases to increase the conversion…