Two minutes read: A Return on Your Investment and More with Article Marketing: Series Marketing Your Cause
Most businesses want to get a return on their investment in the soonest possible time, charities, not for profits, social enterprises, activism and campaigning should be no different. It’s hard to survive or get your cause notice if you don’t see a return for the time or money you put behind it. This may take 6 months to maybe even years depending on how much capital, resource or effort you started with and the success of other factors. One way to get a return and more is with article marketing.
Article marketing is a campaigning tool which is free to use by just about anyone who wants to promote their cause. All the person has to do is write a few articles and then put a link to their site.
But it is not enough to just upload the articles. In order to see if it has helped with the campaign, there are two ways to measure it.
First, you can check if traffic has increased after the articles were uploaded by signing up with a site that monitors this as their service.
But since some of these people visiting your site will not buy, donate or sign up that very minute, you can get back to them on that by offering them the chance to become a member by signing up and getting a special report or additional info they might find informative. To make this work, you have to get their email address so this can personally be sent to them. Respecting GDPR of course.
From there, you can keep them updated on new developments such as new campaigns or services. Who knows, they might donate, join the fight or become an advocate in the next week or next month. If they are very satisfied with the experience they have had, love your cause or campaign, this will surely be recommending it to their friends, through social media and so on. You don’t only make a sale or receive a donation but also get to establish a regular clientele.
If the traffic has not picked up, find out the cause. Were the articles you wrote informative? Did you use the wrong keywords? Are you promoting something that is relevant to the times? There are so many possibilities. For those who want more exposure, try to post your articles with links to your site to other websites.
The other way of looking at things is called profit per sale/donation. Good or services have expenses. You spent some money on developing your website, finding a webhost and maybe even getting an article marketing service provider.
By looking at how much you have made in donations or sig ups on a monthly basis and deducting this from your expenses, you can tell if you are making a profit (real monetary or impact wise) or you should work harder. It is simple mathematics to see if you are in the red or green and should things look good for you, then the challenge now is maintaining it.
The two ways of measuring whether or not you are making a return on your investment for article marketing is applicable for any campaign. One way to sustain that is to add new content.
It will also be a good idea to post your articles in other sites so you get to capture a larger share of the market which translates to sales.
You have to be realistic when running a campaign. Naturally, it will take some time for signups and donations to pick up so don’t panic if things are not going as progressively as you hoped. One way to help you get a return on your investment and more without shelling out additional funds is with article marketing. For this you need a brain, access to a computer with word or similar and access to the internet.
Other articles on Article Writing and Article Marketing in a Series in Marketing Your Cause
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