9 Article Marketing Tips: Series Marketing Your Cause

Estimated 2 minutes read: 9 Article Marketing Tips: Series Marketing Your Cause

Article marketing can do a lot for your social enterprise, not for profit or cause. You just have to know a few things and here are some tips to help you out.

 

  1. First, you have to make sure that whatever you are writing about is relevant. If you know for a fact that your product, information or viewpoint could be useful, then do some additional research about it, know it inside out and be an authority in what you are about to say.
    1. Most importantly of all end the article with a link to your website. This does two things. One, it gives readers your website detail so that they can find more information and two, it helps with links back to your website to improve your SEO and search rankings.
    2. Before you upload the article, check if the site you plan to place your article in has similar topics to ensure you are targeting the right audience.
  2. Just like what you read in the newspaper or see on television, the article must be both timely and newsworthy. This will allow you to stay in touch with what is happening in the world. One good way is signing up with a site that gives you alerts with regards to certain topics.
  3. Some writers post one article about a given subject and that is it. Just like movie producers in Hollywood, you should post a sequel to this because there could already be new information available which you could share to the public. You could frame a new perspective or continue on the discussion, again showing you are the authority within a given subject.
  4. You should also make your articles have the opportunity to go viral. What this simply means is allowing other people to publish your article just as long as nothing is changed and you are given credit for it. If the article is on your own site then ensure you have share buttons enabled.
  5. Try and keep your articles short and simple. Short so that it will not bore the reader. Simple so that they will be able to understand the message you are trying to convey.
    1. Of course, there is always room for long-form article writing and there is a definite market for that but when you are trying to write and article where people take an action, visit your site or take up a cause, its best not to over complicate your arguments or points. Focus on the result you want from the article.
  6. Just how many articles must you write to increase traffic? The good news is that you only need 2 to get things started. Good titles tend to be “how to do something” and “x number of tips for something.” If this catches their interest, that person will most likely click on the link to your site and then buy something, donate or get involved. The bottom line is that it increases web traffic.
  7. You can stop at just 2 articles to promote your site. If you have other products/causes or campaign, you can write articles on these as well and then mention them in the resource box. This is known as cross-referencing which a lot of webmasters allow their contributors to do.
  8. Aside from posting your written work in other websites, don’t forget to also put these in your own. If you have written 10 or more about the same topic, put these together to what is known as an e-book and then pass this along for free, or charge a small fee for it. Again, if people like what is written there then they might like reading it several times, in a dedicated and concise format.
  9. Aside from posting in websites, make use of RSS feeds. There are plenty of them around to make use of. This means you can get fresh content on your website from other sources as well as ideas for future articles around current trends.

 

There are two ways to get into article marketing. The first is to write it yourself and just hope that people will appreciate your writing style. The other is to hire someone to do it. Some charge by the hour while others charge per word. It may be worth looking into this if you have a budget and do not feel like a wordsmith yourself. Fresh content, written, video etc increases traffic to your site and improve search engine rankings. It also helps you appear as an authority on a subject, not just to your readers but also to search engines. More on this in future articles.

 

By following these article marketing tips, it won’t be long before you start seeing an increase in traffic.  

 

 

168148.gif

-----------

Why not join SleeplessDystopian.com today and become part of the conversation that challenges digital ecosystems, and the messages that are propagated through them.

If you like what we are doing here you can share this and other content on social media, the buttons are at the top of the page or you can donate/support via subscription

This social blogging and article site, community and forum are brought to you by iLife Media @ www.behaviouralmarketinginsights.com promoting social and behavioural change through better communication as well as digital, direct and data-driven marketing.

 

Our aim is to provide free and easy access digital, direct and data-driven marketing insights, behavioural and social insights from industry to those looking to make a positive change in the world. Whether it be charities or not for profits, activists or social enterprises our aim is to help you to learn to tools, techniques, technologies and insights that will give you maximum impact. 

 

If you like what we are doing here there are currently three ways to help us. 

  1. You can support us through the, Support Us tab above, 
  2. If you are in business, in the UK and looking for finance then try the option below. If you like what the Business Lending Exchange has to offer when they call you back and you sign up with them, we get a commission, it’s that simple. 
  3. If you cannot financially support us you can always share our content on social media  

If you are looking for asset re-finance, business or personal loans or subprime finance and you like what we are doing on this site, you can also help support us by using the below money engine from the Business Lending Exchange. 

 

Simple Financial Support for SME's

Business today can be tricky and sometimes you need the financial support to make the right investment in technology or infrastructure to maximise on the opportunities when they come. On this site, we do not offer financial advice but we do put you in touch with the lenders who can and who specialises in helping small and medium-sized businesses in the UK. 

If you are looking for asset…

Read more…