PR and SEO
Public relations and search engine optimization may seem like two polar opposites in the marketing toolbox. But if you work in PR it would be good to learn SEO and if you are in SEO it would be ideal to learn PR.
Why would this be? Well
SEO (9)
Google tries to understand your website to ensure it is relevant to the searches that people are making. This means when planning or optimising a website we need to consider this and make it easier for Google to find the relevant pages and informatio
Search Engine Marketing put simply is the use of offsite (away from website) and onsite (on your website) optimisation and promotion techniques, technologies and tools, including advertising to get your website noticed by people using search engines.
Website optimisation from SEO linguistic profiling to creating content Google likes
Website optimisation takes into account a lot of what was discussed in the last chapter. If you already have a website that has been designed for you or you have
What is keyword analysis and why is it important?
Well, quite simply it’s the analysis or keywords, well duh. But seriously if you remember in the first chapter we talked about keywords or phrases, which are the words an internet surfer uses when loo
In today's world, it should go without saying that if you have a website, it should be mobile-friendly. However, at a lot of the sites I see are still terrible on a mobile device. Ensuring that your site is mobile-friendly is now probably one of the
Part one Search Engines
No this is not a chapter that teaches you what the internet is or where and when it was invented. That information is nice but it is freely available on any decent google search on the subject and is not the reason you are her
Optimising Your Keywords and Key Phrases to Aid Customer Search will Increase Conversion Rates
This article looks at the optimising your website keywords and key phrases to increase the conversion rates of hits to customers and reduce your website bo
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