In today's world, it should go without saying that if you have a website, it should be mobile-friendly. However, at a lot of the sites I see are still terrible on a mobile device. Ensuring that your site is mobile-friendly is now probably one of the most crucial parts of your website design and usability.
90% of people searching and using the internet are now said to be doing so through a mobile device 90% of the time. Think about it this way; when was the last time you looked something up on the internet when you were sitting on your couch or out and about. That thought alone should tell you the need for websites to be mobile-friendly.
Over the last 3 years, this has become more important than ever. Google has forced this through its algorithm updates is now and has been for some time penalising websites that are not mobile-friendly in the search ranking.
On a side note, Google Adwords is now becoming more focused and emphasised on mobile adverts. Primarily they are using mobile Google Adwords to fill the search engine results so your adverts will need to be mobile-focused and the landing page and site mobile friendly.
If you are creating a new website or having one created for you, then mobile optimisation and usability should now come as standard and should be relatively straightforward. If you have an existing site, then a migration to a new mobile-friendly platform or re-coding the current site may be possible.
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