Let’s talk data

The initial onslaught of hype, panic and surge in consultants offering advice on GDPR up to its official launch in May 2018 certainly made it feel, to marketers at least, like a massive constraint in marketing. We had just gotten used to phrases such

Start off by Setting Three to Four Simple KPI’s 

The first place to start is with something simple. Setting KPI’s. I say simple sometimes deciding on what these are can be somewhat difficult and open to interpretation as to what the main drivers are

Until now I have not really touched on the specific subject of data in any great detail. Partly because there is simply so much of it, detail and data I mean. The fact is that this is an entire book and website in its own right and it breaks down int