Revisiting My Prediction: How Social Media and Big Data Shaped the 2016/17 US and UK Elections
In recent years, major elections and votes in both the United States and the United Kingdom have left us all shocked. From Brexit to Trump to a hung parliament in the UK, many are left wondering how the experts could have gotten it so wrong. Despite the abundance of big data and advanced forecasting techniques, these events still managed to catch us off guard.
The term social marketing often gets confused with social media marketing. To make matters worse social marketing quite often uses social media in its marketing toolkit. But social marketing is actually a discipline in and of itself. It is used to influence positive behavioural changes in society, communities and organisations.
Social marketers have to have a keen understanding of not just marketing and communications…
We are all different and because of that, we all see the world in our own unique way as we delete, distort and generalise what we take in based on our cognitive biases. Yet in many ways we are predictable and because of this we can break down people and groups of people into types. This can be very useful when we are looking to market or communicate an idea or we are looking to bring about change.
A useful toolbox for consumer profiling, behavioural marketing and communications analysis, strategic SEO and digital marketing planning but also a great set of tools, techniques and technologies for combating online threats, fraud and bullying.
Forensic Behavioural Linguistics in Digital Marketing
At iLife, we conduct forensic behavioural linguistics and psychometric profiling to gain insight into customers personas, their online behaviour, their likes and…
Estimated 2 minutes read: Article Marketing: It is Good to End With a Resource Box: Series Marketing Your Cause
When we look at books in the store, we always see the cover with the title and the name of the author printed on both the front and the side. In article marketing, details of who wrote it the article and other important details about the individual must always be placed at the bottom which is known as the resource…
Estimated two minutes read: Article Marketing Is Important: Series Marketing Your Cause
Article marketing has been used for years. From media publications, it has shifted to the web which many experts say is timeless thus making it very important in the digital age.
The reason why article marketing is so important is that it will not only enhance your website with information but it will also make it…
Estimated two minutes read: An Overview of the Concept behind RSS Feeds
RSS Feeds stands for Really Simple Syndication. Other times it is also called Rich Site Summary. But both have the same meanings. The first time you see this, it may appear complex. But as you go along on your information-gathering venture in the cyber world, you will encounter this many times. Have you ever tried clicking on one?
Two minutes read: A Return on Your Investment and More with Article Marketing: Series Marketing Your Cause
Most businesses want to get a return on their investment in the soonest possible time, charities, not for profits, social enterprises, activism, and campaigning should be no different. It’s hard to survive or get your cause notice if you don’t see a return for the time or money you put behind it. This may take 6 months to maybe even years depending on how much…
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