Marketing Insights for self-published authors, activists, and campaigners.
Looking at the digital marketing industry in general and more.
Marketing Insights for self-published authors, activists, and campaigners.
Looking at the digital marketing industry in general and more.
How Psychographic Profiling, Big Data, and Behavioral Marketing Communications Decide Elections and Sway Public Opinion
Recent elections and referendums in the United States and the United Kingdom—from Brexit to Trump’s upset victory to the UK’s hung parliament—have stunned pollsters and pundits alike. Despite vast stores of big data and ever-more sophisticated forecasting tools, these results still took us by surprise. A major reason lies in the fragmented echo chambers of social…
What Is Social Marketing and How Does It Drive Behavioural Change?
Social marketing is frequently confused with social media marketing—especially since it often uses social media platforms—but it’s a distinct discipline. Its purpose is to encourage positive changes in behaviour across societies, communities, and organisations. To do this effectively, social marketers need more than standard marketing and communications skills; they also draw…
Bringing About Change: Individuals, Desires, and Values
Individuality
Each of us filters the world through our own cognitive biases—deleting, distorting, and generalizing information in a uniquely personal way. Yet beneath that individuality lie patterns we can recognize, allowing us to categorize people and groups into types. That categorization proves invaluable when marketing an idea, crafting a message, or driving change.
Countless…
Digital Forensic Behavioural Linguistics
This discipline provides a versatile toolkit for consumer profiling, behavioural marketing, communications analysis, strategic SEO and digital marketing planning. It also offers powerful techniques and technologies to combat online threats, fraud and bullying.
Forensic Behavioural Linguistics in Digital Marketing
At iLife, we leverage forensic behavioural linguistics and psychometric profiling to…
Mastering Article Marketing: Your Resource Box is Your Secret WeaponÂ
In the world of article marketing and writing for SEO, your content is the product, and your resource box is the packaging. Just as a book cover sells the story inside, a well-crafted resource box introduces…
Why Article Marketing Remains a Core Strategy for Your Online Presence
In the ever-evolving landscape of digital marketing, article marketing is a timeless strategy. Shifting from traditional print to the web, this method of content marketing is more vital…
Have you ever wondered how to stay updated on your favorite websites without constantly checking them for new content? The answer lies in RSS feeds, a technology that has revolutionized how we consume web content.
RSS stands for…
For any organization, from a small business to a large charity, achieving a return on investment (ROI) is crucial for survival and growth. This is especially true for non-profits, social enterprises, and campaigns where every resource, from time to…
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