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This is a repost of an article written by me in 2016/17 from a site I have now closed down. 

The last three major elections/votes in the US and UK have been filled with shock. First came Brexit, then came Trump and now we have a hung parliament in the UK.

How does this happen? How do the pundits get it so wrong? How does this big data not make forecasts more predictable?

There are many theories as to why these votes turned out the way they did. But one underlying issue…

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The term social marketing often gets confused with social media marketing. To make matters worse social marketing quite often uses social media in its marketing toolkit. But social marketing is actually a discipline in and of itself. It is used to influence positive behavioural changes in society, communities and organisations.  

Social marketers have to have a keen understanding of not just marketing and communications…

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Individuality

We are all different and because of that, we all see the world in our own unique way as we delete, distort and generalise what we take in based on our cognitive biases. Yet in many ways we are predictable and because of this we can break down people and groups of people into types. This can be very useful when we are looking to market or communicate an idea or we are looking to bring about change.

There are many psychometric, biopsychosocial,…

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A useful toolbox for consumer profiling, behavioural marketing and communications analysis, strategic SEO and digital marketing planning but also a great set of tools, techniques and technologies for combating online threats, fraud and bullying.

Forensic Behavioural Linguistics in Digital Marketing

At iLife, we conduct forensic behavioural linguistics and psychometric profiling to gain insight into customers personas, their online behaviour, their likes and…

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Estimated 2 minutes read: Article Marketing: It is Good to End With a Resource Box: Series Marketing Your Cause

When we look at books in the store, we always see the cover with the title and the name of the author printed on both the front and the side. In article marketing, details of who wrote it the article and other important details about the individual must always be placed at the bottom which is known as the resource…

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Estimated two minutes read: Article Marketing Is Important: Series Marketing Your Cause

Article marketing has been used for years. From media publications, it has shifted to the web which many experts say is timeless thus making it very important in the digital age.

The reason why article marketing is so important is that it will not only enhance your website with information but it will also make it…

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Estimated two minutes read: An Overview of the Concept behind RSS Feeds

RSS Feeds stands for Really Simple Syndication. Other times it is also called Rich Site Summary. But both have the same meanings. The first time you see this, it may appear complex. But as you go along on your information gathering venture in the cyber world, you will encounter this many times. Have you ever tried clicking on one?

Click and You Will Receive

You can compare RSS to a website or blog…

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Two minutes read: A Return on Your Investment and More with Article Marketing: Series Marketing Your Cause

Most businesses want to get a return on their investment in the soonest possible time, charities, not for profits, social enterprises, activism, and campaigning should be no different. It’s hard to survive or get your cause notice if you don’t see a return for the time or money you put behind it.  This may take 6 months to maybe even years depending on how much…

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