Social marketing is distinct from social media marketing. It's a strategic discipline focused on driving positive behavioural change, not just brand awareness. Using insights from behavioural psychology and sociology, effective social marketing campa
Understanding the human psyche is key to driving behavioural change. Our unique cognitive biases shape how we perceive the world, but predictable patterns allow us to create rich psychographic and psychometric personas.
To succeed in marketing ide
Let’s start with behavioural economics—the crossroads of psychology and economic theory. Simply put, it studies how and why we make financial choices by applying insights from the behavioural sciences. Far from being an abstract curiosity, it’s a rig
