This is a repost of an article written by me in 2016/17 from a site I have now closed down.
The last three major elections/votes in the US and UK have been filled with shock. First came Brexit, then came Trump and now we have a hung parliament in th
Behavioural Insights (3)
The term social marketing often gets confused with social media marketing. To make matters worse social marketing quite often uses social media in its marketing toolkit. But social marketing is actually a discipline in and of itself. It is used to in
Individuality
We are all different and because of that, we all see the world in our own unique way as we delete, distort and generalise what we take in based on our cognitive biases. Yet in many ways we are predictable and because of this we can brea
