Recent upsets like Brexit and the 2016 US election show that traditional polling is outdated. Modern campaigns now use psychographic profiling, big data, and behavioral marketing to sway public opinion.
Firms like Cambridge Analytica demonstrated
Social marketing is distinct from social media marketing. It's a strategic discipline focused on driving positive behavioural change, not just brand awareness. Using insights from behavioural psychology and sociology, effective social marketing campa
Understanding the human psyche is key to driving behavioural change. Our unique cognitive biases shape how we perceive the world, but predictable patterns allow us to create rich psychographic and psychometric personas.
To succeed in marketing ide
