This is a repost of an article written by me in 2016/17 from a site I have now closed down.
The last three major elections/votes in the US and UK have been filled with shock. First came Brexit, then came Trump and now we have a hung parliament in th
Behavioural Science (3)
Let's start with this article by introducing you to the world of behavioural economics. What is it? It is literally as it sounds. Its where the behavioural sciences meet the world of economics. It’s the field of study in psychology that looks at how
Right, I have your attention. Good. It is good because if you are in marketing, customer insight, market research or consumer profiling, you may be doing it all wrong.
What do I mean? I am glad you asked.
Well, studies in behavioural economics and be
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