Revisiting My Prediction: How Social Media and Big Data Shaped the 2016/17 US and UK Elections
In recent years, major elections and votes in both the United States and the United Kingdom have left us all shocked. From Brexit to Trump to a hung parlia
Let's begin by exploring the realm of behavioural economics—where the principles of the behavioural sciences intersect with economic theory. In simple terms, this field examines how and why we make financial decisions, drawing on psychological insigh
Right, I have your attention. Good. It is good because if you are in marketing, customer insight, market research or consumer profiling, you may be doing it all wrong.
What do I mean? I am glad you asked.
Well, studies in behavioural economics and be
