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Psychographic Profiling, Big Data and Behavioural Marketing Communications Win Elections and Votes

Recent upsets like Brexit and the 2016 US election show that traditional polling is outdated. Modern campaigns now use psychographic profiling, big data, and behavioral marketing to sway public opinion. Firms like Cambridge Analytica demonstrated

Understanding Behavioural Economics

Let’s start with behavioural economics—the crossroads of psychology and economic theory. Simply put, it studies how and why we make financial choices by applying insights from the behavioural sciences. Far from being an abstract curiosity, it’s a rig

Stop!! You're doing your customer insight all wrong!!!

Right, I have your attention. Good. It is good because if you are in marketing, customer insight, market research or consumer profiling, you may be doing it all wrong.

What do I mean? I am glad you asked.

Well, studies in behavioural economics and be

Behavioural Insights

Behavioural Science (3)

Psychographic Profiling, Big Data and Behavioural Marketing Communications Win Elections and Votes

Understanding Behavioural Economics

Stop!! You're doing your customer insight all wrong!!!

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Note: this page contains paid content.

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