Let's start with this article by introducing you to the world of behavioural economics. What is it? It is literally as it sounds. Its where the behavioural sciences meet the world of economics. It’s the field of study in psychology that looks at how
Behavioural Science (2)
Right, I have your attention. Good. It is good because if you are in marketing, customer insight, market research or consumer profiling, you may be doing it all wrong.
What do I mean? I am glad you asked.
Well, studies in behavioural economics and be
