We live in a fractured world. I don’t think that is a surprise to anyone or a controversial statement. We have some hope with the changes in leadership in the US but even with a new leader over there the country is fractured, torn down the middle by
The world is spiralling out of control. We are entering into corporate colonialism with big tech running the show. With every man, woman, child and others on the planet is the very product sold on the open market. With every keystroke, every like and
The cult of conspiracy ravages within the echo chambers of social media. Painting the wall monochrome with the blood of the naysayer. Leaving the stale scent of resentment for all that do not believe. A warning sign for all that should doubt, with th
The term social marketing often gets confused with social media marketing. To make matters worse social marketing quite often uses social media in its marketing toolkit. But social marketing is actually a discipline in and of itself. It is used to influence positive behavioural changes in society, communities and organisations.
Social marketers have to have a keen understanding of not just marketing and communications…
We are all different and because of that, we all see the world in our own unique way as we delete, distort and generalise what we take in based on our cognitive biases. Yet in many ways we are predictable and because of this we can break down people and groups of people into types. This can be very useful when we are looking to market or communicate an idea or we are looking to bring about change.
A useful toolbox for consumer profiling, behavioural marketing and communications analysis, strategic SEO and digital marketing planning but also a great set of tools, techniques and technologies for combating online threats, fraud and bullying.
Forensic Behavioural Linguistics in Digital Marketing
At iLife, we conduct forensic behavioural linguistics and psychometric profiling to gain insight into customers personas, their online behaviour, their likes and…
Have you ever noticed how everybody in a conversation seems to be poised to talk and say their piece and no oneeverseemsto bereallylistening.This issomething I have found fascinating since a small child.I was very shy as a child and often in a room full of adults talking about something that I was either too young to understand or was not really meant…
By this point you have read 9 powerful sales and communications lessons that all on their own can get you to this point. All, have their own powers on a conscious and subconscious level but when they are all combined, subtly, or a mix of them are brought together they become some of the most powerful persuasion techniques in the world to influence the thinking and the mind of…
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