Communications

We spend our days being bombarded by words. From the first thoughts that jump into our heads as we wake up to the very last thoughts that fill our minds as we try to fall asleep.  

Some of these we notice, some we do not.  

We have words thrown at us

Our words matter.

In fact, they are paramount.

The words we choose to speak, listen to and tell ourselves shape the narratives of our lives and the lives around us. Words and the narratives they form shape society and indeed the world.

Through your w

Have you ever noticed how everybody in a conversation seems to be poised to talk and say their piece and no one ever seems to be really listening. This is something I have found fascinating since a small child. I was very shy as a child and often in

Lesson 10: Pull the buying trance trigger

By this point you have read 9 powerful sales and communications lessons that all on their own can get you to this point. All, have their own powers on a conscious and subconscious level but when they are all

Lesson 9: recognise buying triggers 

When you use the previous eight lessons you are taking control of the situation and the conversation. You are using subtle sales and negotiation techniques that communicate with the customer on a deep subconscious

Lesson 8: a picture paints a thousand words; add in a powerful visualisation technique and you’ll have them.  

Mind:  

Most of us think in pictures some if not all the time. We see things in our minds as a series of images. We picture ourselves on a

Lesson 7: be honest about the products or arguments flaws 

This one might be a bit hard to swallow for some sales people, debaters and negotiators out there but this is one of the most powerful tools in building trust that you have.  

I am not saying

Lesson 6: show a little empathy. 

This will be a lot easier for the more genuine and caring individuals out there but showing a little empathy to the subject will do wonders for building trust. But we need to remember there is a difference between em

It is no secret that the world we see and hear before us today is confused. Somewhat angry and talking at cross purposes. The art of conversation. The art of listening and the art of reasoned debate seem to have been lost.  

A good conversation used

We all get intrigued by a little mystery. We all want to find out what is going on behind that door…. What are they building in there? 

Adding a little mystery in your sales pitch or negotiation can add to the neediness of the client or target. Tell

Lesson 4: Take away the right to buy or agree with you

This is basic and simple psychology that you have probably heard a thousand times before but it has a very strong psychological basis behind it. Reverse psychology in selling, negotiation and deb

Lesson 3: Be a reflection of your customer.

A large amount of the messages we send each other and our communication is none verbal and there is some debate as to how much this is, let’s just say it’s a lot. 

Mind & Body:

Body language and the inflect

Lesson 2: Take advantage of their everyday trances.

This lesson is powerful and I have mentioned it before in my book Influencing Change with Sales Psychology 101 but it is certainly worth mentioning again.

Mind:

Every day we all have moments when we

Whether you have studied Neuro-Linguistic Programming or Behavioural Economics, or psychology, in general, you have probably come across reframing and you will no doubt know that it is a very powerful tool in all direct, one to one and digital commun

Lesson 1 is: The subtle use of a person’s name and praise will lower their defences.

This is not going to be rocket science and if you have taken part in any sales training some of these are going to be existing techniques that are explained and show

Trust is earned it is not automatic.

This is, even more, the case when you are dealing with a potential customer, someone on the opposite side of a debate or political point. Because of conmen, trickster and manipulators out there or even just untrus

Psychological communications techniques that will change your life and increase your ability to influence positive change and persuasion results day by day, week by week and month after month.

In the next few chapters, you will be introduced to direc

Chapter 1

We are all creatures of habit. Whether we like it or not our feelings, emotions and decisions are shaped by years of coding on a subconscious level. Because of this, we act on instinct or gut reaction because we have been programmed to do s

Introduction

Whether in sales or marketing or whether you just want to learn techniques so that you can be more persuasive in everyday life and bring about real change for the betterment of mankind then this is article series for you.

In this article

If we can understand our own and other representational systems and filters we can better know how we communicate and how other communicate with us.

How often do we see people talking at cross purposes? Quite often about the same subject and even app