Communications

Our words matter.

In fact, they are paramount.

The words we choose to speak, listen to and tell ourselves shape the narratives of our lives and the lives around us. Words and the narratives they form shape society and indeed the world.

Through your w

Have you ever noticed how everybody in a conversation seems to be poised to talk and say their piece and no one ever seems to be really listening. This is something I have found fascinating since a small child. I was very shy as a child and often in

Lesson 9: recognise buying triggers 

When you use the previous eight lessons you are taking control of the situation and the conversation. You are using subtle sales and negotiation techniques that communicate with the customer on a deep subconscious

Lesson 4: Take away the right to buy or agree with you

This is basic and simple psychology that you have probably heard a thousand times before but it has a very strong psychological basis behind it. Reverse psychology in selling, negotiation and deb

If we understand that we all experience the world differently through our various filters and maps of reality wouldn’t it be great if we could learn these maps of others and ourselves by learning to read them?

After all, if we could read and understa