Whether you've studied Neuro-Linguistic Programming, Behavioral Economics, or psychology in general, you've likely encountered the concept of reframing—a very powerful approach in both one-to-one and digital communications. But if it's new to you, here’s a brief explanation of what it is and an example of its practical application. Experiment with it until it becomes a natural part of how you interact with people and solve problems.
What is a Frame?
Think of it this way: a literal frame is a border that surrounds a picture, outlining how you see the image within. The frame you choose can completely alter the interpretation and understanding of that image. It directs your focus to the specific view the artist or collector wants you to adopt. Someone else might own an identical picture but choose a different frame and placement because their perspective is different.
In NLP, we often refer to these as personal maps of reality—how we each filter, distort, and generalize what we see in ways that support our own worldview. This worldview, in turn, partly sets our frames of reference when it comes to situations, experiences, and decisions.
So, what is reframing?
Returning to our literal analogy, if you change the frame around a picture or hang it in a different place, both you and others might begin to see it differently. In the realms of behavioral economics and neurolinguistics, reframing means shifting someone’s perspective to help them make better decisions, drive behavioral change, or simply view things in a new light.
How does one reframe a point of view?
First, it’s essential to understand each person’s unique perspective and frame of reference. Unlike many of today's debates, we need to learn how to listen and remain flexible. Active listening is a skill that we'll explore in future discussions.
In NLP, we say that those with the greatest flexibility can influence outcomes the most. This means the best results come when we allow conversations to flow in various directions—even if that means conceding on some points—to ultimately achieve our goal. If we’re too rigid and unable to see things from the other person’s perspective, we reduce our chances of persuading them.
By honing NLP skills and truly listening to others, we begin to uncover the fundamental building blocks of their thought and language patterns. When we can then reframe our arguments using their own language, we’re more likely to inspire a fresh perspective.
For instance, in the clip "Before the Flood," the former president of the United States skillfully addresses climate change in terms familiar to climate change deniers—focusing on security and the economy. This demonstrates his ability to understand both sides and articulate a message that resonates with an opposing viewpoint.
In reframing and reframing perspective is everything. As the below Ted Talk by
Rory Sutherland demonstrates. If we can change or reframe peoples perspectives we can bring not only better results but give them a feeling of satisfaction also.
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