The initial onslaught of hype, panic and surge in consultants offering advice on GDPR up to its official launch in May 2018 certainly made it feel, to marketers at least, like a massive constraint in marketing. We had just gotten used to phrases such
data protection (2)
Until now I have not really touched on the specific subject of data in any great detail. Partly because there is simply so much of it, detail and data I mean. The fact is that this is an entire book and website in its own right and it breaks down int
