Website Design Basics / Website optimisation

Website optimisation from SEO linguistic profiling to creating content Google likes    

Website optimisation takes into account a lot of what was discussed in the last chapter. If you already have a website that has been designed for you or you have had for while you may need to have a long hard analysis of your site and how well optimised it is in relevance to your keywords needed. Relational SEO linguistics can play a role here but for this stage we will hold on to that thought.   

Your website needs to reflect the business, charity, cause or image you want to portray, and you need to think about including the keywords you need that go along with this strategy. 

Once you have your keywords where should they go? Well, there are different schools of thought on this. One is that it should be part of the meta tagging which is part of the programming. Now some websites and magazines say that is less important than it used to be and that may be the case, but the problem is some web design companies take this too literally and say it is not important at all. The key is the term “less” important than it used to be. It does not say it is not important at all it is just “less” important than it used to be. So, my school of thought is that it is far better to include something that is less important but still may have some relevance. So include it even if you are told otherwise. It is far better to have something and not need than not to have it and need it. At least that’s the way my mind figures it. 

If you want your keywords included in your meta tagging, you will either have to learn HTML/programming or get someone to do it for you. Some content management systems can make it easy to do this yourself with some basic training.  

Becoming more and more important as the Internet and search engine technology changes happen is the actual content or copy or the website. This needs to include your keywords and phrases as part of the explanation of what you do and where you operate. You could just include a long list of keywords or phrases as part of the copy, but this is not recommended because if the search engine does not consider it relevant or part of the genuine copy of the site, it will be seen as spamming. Your site will be removed, so it is best to just include genuine well-placed keywords that make sense as part of the website copy. 

The key is to understand what your customers will be typing into the search engines and what will work for you. For this, you need a close understanding of who you customer is. What are their habits, their likes and dislikes? What are they interested in looking at online? What do they use the web for? Do they access it through mobile, tablet or are they still computer-based surfers? Are they tech-savvy or a bit reluctant to give it a go? Are they comfortable with the web experience or are they someone who prefers some more tactile approaches?


Like articles like this why not also try 

Data Structure and SEO

Offsite optimisation and of signals about your website

Keyword and keyphrase optimisation

SEO / search engine optimisation is not easy but it doesn't have to be rocket science either. 


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This article was written by Sam our Founder, Editor and Chief Behavioural Anarchist. Sam is a Data-Driven Marketing and Behavioural Communication’s Strategist based in Telford, Shropshire in the UK.

Here he is a Writer on Behavioural Insights, Media, Communications, Data Science & Marketing Technology. Keeping a watchful eye and investigating the misuse of technology and behavioural science by big business, media, and politicians in manipulating online narratives to sway public opinion. All opinions are his own. :

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