One of the main purposes and desires for me with this site has always been to relaunch the Advocates for Change section previously found on insomiachat, on that site it was somewhat lost and the message I wanted to get across that as individuals and together we have the ability to make real changes in the world using digital and direct marketing communications together with behavioural insights.
I am glad to say this section of the site has now been made live and I have decided to change the name of the site.
The aim of the site remains the same. To provide people promoting special causes, charities, issues or areas of social change or people who just want to fight against globalisation by setting up their own small business or social enterprise and stepping out of the rat race, with the tools, techniques and latest best practice advice in the areas of digital and direct marketing and communications, to get their message heard and for it to be more persuasive.
I am also hoping through the communications and behavioural insights sections to show people how they can learn to better understand whats behind the communication of others to facilitate better conversations.
There is a lot that I have planned for this site, including in the future opening up the social community element and forums so that others can take part in becoming Behavioural and Social Change Architects for a better world.
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