In this book / blog site

In this book / blog site

The hopeful result from this blogging site/social community is a book. A digital and printed book that can sit on my virtual or real shelf with pride. The issue I have always had with writing a book about digital marketing (and that is not all this is but it is the underlying theme) is that by the time you finish the third or fourth chapter your content can be out of date.  

So as experiment I decided to take the 50,000 plus words, I have written on this subject to date and put them in digital form and by way of what makes it live to the site what doesnโ€™t is a process of elimination. 

Obviously some content is better digitally and some is better in print. I always feel though that books should be in print, hopefully from recycled paper.  

The objective, reason and rationale behind writing this book/blog is to deliver content from industry that can be used and useful to those looking to make real changes in the world.  

That is to say I am hoping to part with some of my knowledge, whatever that is worth, from my 16+ (at the time of writing Dec 2018) years if digital, direct and data-driven behavioural marketing and communications to people who are looking to make a real change in the world.  

The aim, eventually, is for the site to have tool kits, videos, podcasts and more that can be used by charities, not for profits, activists and beyond in the pursuit of making the maximum impact for thier message in the world.  

I am starting small and my own marketing strategy is somewhat lacking because, again at time of writing, I am busy in the doing, the writing, and as of yet have not spent enough time in the strategic thinking space.  

The aim with this book is to provide you with the strategic insights you need to plan and get results. So, it will be a mix of strategy with generic evergreen copy around the doing.  

This means for me that the next steps are: 

  1. Define the business model and vision; even if it ends up aiming to be a not for profit or social enterprise (probably the latter) then this still needs to be done 
  2. Define the operational and marketing strategy as well as the core audience
  3. Set out a plan with some milestones throughout the next 12 months to five years to make sure I stick to the plan to deliver the vision  
  4. Enlist the support and help of those around me with the knowledge and skill set to get it done 
  5. Get busy creating and enjoying the process of doing so 

Christmas time is looming and whilst the goose, I wonโ€™t be eating, is getting fat I will have some time away from the day job to strategise and plan.

 

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This social blogging and article site, community and forum are brought to you by iLife Media @ www.behaviouralmarketinginsights.com promoting social and behavioural change through better communication as well as digital, direct and data-driven marketing.

 

Our aim is to provide free and easy access digital, direct and data-driven marketing insights, behavioural and social insights from industry to those looking to make a positive change in the world. Whether is be charities or not for profits, activists or social enterprises our aim is to help you to learn to tools, techniques, technologies and insights that will give you maximum impact. 

 

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Sleepless Dystopian has been the home to Cyberpunk Dystopian writer, storyteller, mischief maker, and behavioural digital and data-driven marketing specialist Sam I Am for around 10 years. Mainly, it has been my dumping ground for my half-written, half-baked projects and my ranting of a political nature. 

Now, though, I want to start getting serious here, to make some money from my creative outputs and to offer my services to fellow creatives, activists, and campaigners. 

The idea is to create an Indie Publishing and Marketing service. It is a work in progress, but as a Cyberpunk, I want to hack the systems of undue influence and coercive persuasion, turn them on their heads, and use them for good. 

This site is also a social network, so you can join it for free and join me on the journey as I rediscover what I am doing here with new meaning and purpose. 

 

 

 

Are you a content creator or writer? Try  SudoWrite today as your Ai writing assistant, it will save you time, give you new ideas, and help you be more efficient. 
 
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