The biggest myth that is drip-fed subconsciously to us from childhood up is that we have no power in the world. That we cannot affect change. We hear it all the time and have no doubt said it ourselves “what can I do about it I am just one person, who cares what I think?”
This is the lie that the masters of society and consumerism have fed us to enact a system of control on us. This is not some conspiracy theory. I am not talking about shadowy men in dark smoke-filled rooms plotting the downfall and enslavement of mankind as I am sure most of these “masters of our destiny” are unaware of complicity in the manufacturing of consent. Afterall they are but slaves to the system as we are.
These myths are rarely born out of a boardroom but are socially engineered over time societal institutions, rituals and acceptance of fitting into the norm.
But we can make a change. From the trivial things we do like the food choices and consumer choices, we make, who we vote for through to standing up against hate online on the street or with our local political representative.
The myth is that no one of us can make a difference. But just think if every one of us thought we could, then we could. Not to forget that so many individuals have changed the world.
Even if we start small and say, “what changes can I make in my personal life?”, “are the brands I support with my hard-earned money those that are ethical, fair to staff and environmentally friendly?” “what changes can I affect in my home, my local community and my place of work, study or association?”
We can then take it one step further and look at home we can become better campaigners online, on the street, in the home and in society for a positive change.
How can I learn the tools, tricks of the trade, technologies and techniques to better let my voice be heard and to influence the change in others?
Well, that’s where the Behavioural Change Network comes in. Its early days yet but the plan is to have this as a portal, community and resource for people looking to affect positive change.
There is lots of content to come. But we need your help to keep going. In the future, we may have some low-cost training products to help generate some money to keep this project going. But until that day and to ensure we can remain advert free and therefore unbiased by the opinion of our sponsors. For that reason, we ask that, only if you can truly afford it, you become a sponsor of the community.
Our aim is simply to teach all that wish to learn how they can become Architects of Behavioural and Social Change.
