Start off by Setting Three to Four Simple KPI’s
The first place to start is with something simple. Setting KPI’s. I say simple sometimes deciding on what these are can be somewhat difficult and open to interpretation as to what the main drivers are depending on the size of your organisation.
For me, if I take this site as an example, I would have the following three areas;
1: Set Up and Measure campaign marketing results: number of views, interactions and visitors to the site resulting from said campaign, set targets and goals within this.
2: Customer Experience: monitor online behaviour, content engagement and user created content
3: Social shares: monitor how well users are promoting and sharing content from the site
These are just some ideas. You could use others and these can evolve. We don’t run events but if we did, we could use metrics to measure event sign up and attendance. In the future we may create a podcast, if we do, we could monitor the results, downloads and plays from that. We will create member only content and paid for toolkits, we could monitor the results from the downloads and monetary result from these as the site evolves.
But whilst I am building the site and encouraging engagement these three baseline KPI’s are fine.
KPI’s are great but the real benefit is when we can learn from the data and adapt and improve what we are doing.
In the next article in this miniseries we will looking capturing useful permission-based data.
----
If you like what we are doing here you can share this and other content on social media, the buttons are at the top of the page or you can donate/support via subscription
This social blogging and article site, community and forum are brought to you by iLife Media @ www.behaviouralmarketinginsights.com promoting social and behavioural change through better communication as well as digital, direct and data-driven marketing.
Our aim is to provide free and easy access digital, direct and data-driven marketing insights, behavioural and social insights from industry to those looking to make a positive change in the world. Whether is be charities or not for profits, activists or social enterprises our aim is to help you to learn to tools, techniques, technologies and insights that will give you maximum impact.