The Behavioural Architectures of Coercion and Control

What do I mean by SEO, social-media growth hacking, or digital and behavioral marketing optimization? First off, I’m not advocating anything illegal—at least not under the current world order. Sure, some tactics are subversive, some qualify as “black hat” in the eyes of the algorithms of control. But when Big Tech aligns with far-right governments to suppress everything from coverage of genocide in Gaza to minority voices on search and social platforms, I call that fair game. It’s time to take off the gloves. Yes, you risk being deindexed by Google, having your social profiles deleted or blacklisted—but it takes ten minutes to spin up a new AI-powered site, and with burner emails and sock-puppet accounts, losing one profile isn’t game over—it’s just round one.

That said, I’ll do my best to keep you clear of those penalties. I’m constantly testing every tactic as I write; if my site or socials suddenly vanish, you’ll know I stepped over an invisible line.

My SEO journey began with self-taught trial and error. I reverse-engineered competitive sites’ code, content, link profiles, and outreach strategies to learn from them and outdo them. Often I succeeded: my lead-generation sites climbed to the top of search results and delivered steady business. Life eventually got in the way, and I let those projects fade—but the skills I honed there launched my freelance SEO practice, led me to collaborate with web developers and clients, and ultimately propelled me up the marketing ladder.

Once I entered the corporate world, I had to stick strictly to white-hat methods. And if you’re wondering why someone like me would join a big corporation, the answer is simple: survival. The best way to understand a system is to dive in and study its inner workings.

Now I’m finishing my first cyberpunk novel, due next year, and I need to build an audience. I’m not exactly itching to host a podcast or become a social-media influencer—yet here I am, sketching out a digital-activism strategy around my writing. But if I’m going to commit, it has to be fun. It has to feel like a game again, even if the stakes are real. Will anyone besides me find it entertaining? Who knows—but I believe it will resonate.

What I love about cyberpunk over other dystopias is how it fuses high tech with low life and shows that the underdog can subvert systems of coercion, oppression, and control. It doesn’t romanticize dropping off the grid—because in today’s world, no one is ever truly invisible—and it flips the bird at a biased, unfair system.

If you haven’t guessed by now, this won’t be your typical SEO or digital-marketing guidebook; it’s something else entirely. As a live writing project, it will take detours, pause when I need to live and survive, and restart when I can. I’ve stepped away from hands-on SEO and marketing for a while, and AI-driven data has reshaped the landscape. Yet one constant remains: the human factor.

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Hack the system and get your message heard: Become a Cyberpunk: Hacking the Behavioural Architectures of Coercion and Control