It is something that is preorganised or a bandwagon that is jumped on. It stokes fear in the public and for that reason it has value. Value to governments, big business, and those that like to seed doubts in the very foundations of society. Therefore, it has utility.
If by jumping on the back of that wagon and indeed seeking to make routes to take over the reins, I really hope this metaphor is panning out, those that aim to utilise that social panic for their own use gain traction.
Before we know it that traction moves forward and takes a momentum of its own. It becomes bigger than its route course or its instigators. It takes over the common narrative and we seem to see, hear and even feel anything else for the longest time. Until its over. And then it is over and not talked about. Dismissed as a moment in history that they want to move away from. But why? Why is the conversation over when for some of us it was only just beginning? It was only just getting interesting.
Maybe it is because they know, whoever they are, that by talking about it. Discussing it and breaking it down to its component parts will expose it for the non-event that it actually was and the real reason for it going viral was not the issue itself but the things that were buried below the headlines whilst it served to distract us from what is really going on.
There is nothing like a social panic to drown out the truth of what is really going on. And because of that, it will always have utility.
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