It is a predetermined event or trend that many people jump onto. It evokes fear in the public and for that reason, it holds value. Governments, big businesses, and those who seek to sow uncertainty in society benefit from this fear. Thus, it has practical use. By hopping aboard this bandwagon and attempting to seize control, if I may continue with the metaphor, those who aim to exploit this social panic gain momentum. Before we know it, this momentum takes on a life of its own and becomes bigger than its initial purpose or creators. It dominates public discourse and for a long time, it seems like there is nothing else to see, hear, or feel. But then it's over. And once it's over, it's dismissed as a passing moment in history that they want to move on from. But why? Why does the conversation end when some of us are just starting to engage with it? Perhaps, because they – whoever "they" may be – know that by discussing it and breaking it down, we will see that it was not as significant as it seemed. The real reason for its virality was not the issue itself, but the buried stories hidden behind the headlines while we were distracted by this panic. There is nothing quite like a social panic to drown out the truth of what is happening. And because of this, it will always hold value and utility.
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