utilising Ai to enhance, create and promote content that helps us to hack the systems of behavioural influence, coercive persuasion and control.
join me as I put on my black hat and use Ai to recreate, test, enhance and game SEO/ search engine optimisation, digital marketing, digital ecosystems to subvert its control and dominance over us.
Each of us sees the world through a unique filter of cognitive biases, distorting and generalizing information in a personal way. Yet beneath this individuality, there are recognizable patterns that allow us to categorize people and groups into types. This categorization is invaluable for marketing ideas, crafting messages, and driving behavioural change.
Numerous frameworks—including psychometric, biopsychosocial, psychographic, and neurolinguistic models—provide different ways to classify human behaviour. Though they may seem complex, each model offers merit when designing communication strategies aimed at influencing behavior. In this series, we will explore these models and distill them into practical tools for building detailed personas within your strategic communications plan.
The old saying, “You can lead a horse to water, but you can’t make it drink,” applies perfectly here. You might reach your target audience with your message, but if they are not motivated to change, your efforts will fail. This is why developing rich, integrated personas for your audience is so critical. With these personas, you can craft arguments and triggers specifically tailored to persuade them, prompting genuine personal or social behavioural change.
Everyone’s value map is different. To spark real change, you must understand the value systems people operate by, rather than assuming they match your own. Values drive beliefs, and those beliefs ultimately shape behavior.
Whether you are aiming for individual transformation or broader social impact, you need to address a person’s—or group’s—core values and beliefs. Because these are fundamental to identity, this process must be handled thoughtfully. By understanding someone’s worldview, their internal “maps” of reality, and the language patterns that underlie limiting beliefs, you can learn to skillfully guide social and behavioural change in ways that truly resonate with their unique value systems.
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Interested in finding out more about Behavioral Insights, Behavioural Economics, Persuasion and Communications Science?
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Bringing About Change: Individuals, Want and Values
What is social marketing and how can it influence behavioural change?
by Sam I Am > cyberpunk storyteller 👺 | Ai, digital, and data-driven marketing optimization analyst | mentalist noise maker | that black hat SEO guy | unpicking systems of coercion & control | a belief in the power of story | writer | poet | Ai story artist | high tech (Ai) low life (human) | with a pinch of Pictish magick >> pick a label the bio is all part of the SEO 👺
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