Digital Forensic Behavioural Linguistics
This discipline provides a versatile toolkit for consumer profiling, behavioural marketing, communications analysis, strategic SEO and digital marketing planning. It also offers powerful techniques and technologies to combat online threats, fraud and bullying.
Forensic Behavioural Linguistics in Digital Marketing
At iLife, we leverage forensic behavioural linguistics and psychometric profiling to uncover detailed customer personas: their online habits, preferences and emotional responses to brands, products and media. By drawing on these insights, we optimise both the timing and delivery of marketing communications and fine-tune our messages to resonate with target audiences. We also streamline users’ journeys on client websites and, using behavioural-economic principles and subtle nudges, guide them effortlessly toward desired outcomes.
By integrating advanced digital-marketing analytics, data-science techniques and social-listening platforms, we gain deep visibility into how customers engage with our content, the devices they use, their thought processes and their emotional states. These insights enable us to refine marketing strategies and more effectively influence customer behaviour. Rest assured, we don’t rely on covert manipulation—instead, we focus on elevating the customer experience so that genuinely satisfied users return again and again.
Forensic Behavioural Linguistics in Digital Communications Analysis
Combining SEO best practices, digital analytics, and data science with neuro-, psychosocial- and forensic-linguistic expertise allows us to monitor and analyse digital communications across social media, blogs, forums and websites. This comprehensive approach is essential for safeguarding people from online threats, fraud, bullying and extremist content.
Language is the currency of the internet—from the keywords that drive search-engine rankings to the voice commands we give Siri, Alexa or Cortana. By examining the words people use, we can detect fraudulent schemes, uncover extremist narratives and identify cyberbullies. Forensic psycholinguistics also lets us profile threat actors—revealing their demographic, geographic, socioeconomic and educational backgrounds, as well as their motives, risk levels and behavioural patterns. Through comparative forensic-linguistic methods, we can sometimes attribute authorship of malicious content and provide the evidence needed for legal action. Finally, data science and predictive modelling help us forecast how a threat may evolve, enabling proactive intervention.
---------------
Hack the system and get your message heard: Become a Cyberpunk: Hacking the Behavioural Architectures of Coercion and Control
Image by meo
✓ Free for personal and commercial use
✓ No attribution required
-----
Interested in finding out more about Behavioral Insights, Behavioural Economics, Persuasion and Communications Science?
Check out more articles below
Bringing About Change: Individuals, Want and Values
What is social marketing and how can it influence behavioural change?
Digital Forensic Behavioural Linguistics
Stop!! You're doing your customer insight all wrong!!!
