Estimated two minutes read: Article Marketing Is Important: Series Marketing Your Cause
Article marketing has been used for years. From media publications, it has shifted to the web which many experts say is timeless thus making it very important in the digital age.
The reason why article marketing is so important is that it will not only enhance your website with information but it will also make it go up the ranks of major search engines which all boils down to quality traffic.
This means that chances of people signing up to your cause via the web are much higher and some of these supporters might even come from out of state or from a different country.
- You can make this happen simply by choosing the right keywords which the search engines will pick up when someone decides to look for it.
- Another option is to send your articles only to those that cater to it. This can be done by uploading the article to your favourite online network. There are also popular article submission sites also known as directories as well as article search engines which you can submit to free of charge.
- You can also get help from friends who also have websites and also post your articles there. The more sites you are able to advertise in the better so you get to reach a larger audience.
- If you have written a lot of articles already, it is time to put these into categories. You can also put these all together in the form of an e-Book and give this away for free or charge a nominal fee to help with funding.
- The articles may also be submitted to ezine sites.
Article marketing is just one of the tools in promoting your site via the web. There are also meta-tags and pop up tags which happen to be very popular. The only difference is that you have to spend a few dollars in order for these to be posted in other sites.
So is article marketing important? The answer is yes because, with 300 to 500 words, you are able to talk to the reader in a more personal level better than what a banner can do. Most people don’t even pay attention to a banner and just close it because many feel that it is a waste of time just entertaining it.
Perhaps the best part is that you don’t have to be an expert writer to tell the reader what your product is all about. The main thing is that you are able to say it simply so this will be easy for just about anyone to understand.
If you are having a hard time putting the words together, do some drafts, proofread it before submitting this online. For those who don’t write very well, maybe you should hire someone to do that for you, or better still find someone who is as passionate about the cause as you but has a flair for writing, by simply giving them certain guidelines about the message you are trying to convey you can really get good results this way.
People who want to search for something using the web have to type in certain keywords in one of the major search engines. If you want people to find your site, you have to put yourself in their shoes and then put in factual information so you can be trusted. This is the essence of what makes article marketing is all about and why it is so important for anyone who wants to do business online.
Like what you read here? Check out my substack book project
----------------------------
Want more? More articles on digital marketing, SEO and search engine marketing below. Maybe some SEO hacking advice coming soon
Get Management Buy-in for Digital Marketing
Keyword and keyphrase optimisation
Programmatic Advertising with Consumer Insight
The changing digital economy
Changing the world with digital marketing
Digital Marketing what is it?
Understanding the internet; stepping into digital ecosystems
Do you have a marketable idea!?!
Managing Digital Marketing a Guide – 101 basic level – intro
You need a website or blog ideally!
Website Design Basics / Usability
Website Design Basics / Mobile Usability
Website Design Basics / Keyword analysis
Website Design Basics / Website optimisation
Any time for a POEM in your digital marketing strategic planning?
Search Engine Marketing & SEO
Content Marketing: it's important but is it still king?
Data Structure and SEO
Offsite optimisation and of signals about your website
Public Relations and Search Engine Optimisation: Friends or Foe
Blogging Advice for New Starters
What can Affiliate Marketing bring your business or cause?
4 Secrets to Article Marketing: Series Marketing Your Cause
9 Article Marketing Tips: Series Marketing Your Cause
A Return on Your Investment and More with Article Marketing: Series Marketing Your Cause
An Overview of the Concept behind RSS Feeds
Article Marketing Is Important: Series Marketing Your Cause
Article Marketing: It is Good to End With a Resource Box: Series Marketing Your Cause
-----------
