As a digital marketer, you can change the world. That might sound dramatic but it's not far from the truth. With the power of technology, more data than is imaginable and the use of behavioural science in the digital persuasion business has arguably some of the most influential tools in modern society.
This can be a force for good or just Google Cambridge Analytica and you will see how it has been used by some as a force for evil. But is its influence real? Are we really that persuaded by what hits our tiny screens, what pokes us, twerps, at us, or likes us. Or is a poke as good as a nudge to a blind horse?
We are all affected by what we see and hear, what we experience in the world on a barely at all perceivable level. Whilst our brains generalise, distort, and filter out the millions of bits of data that fly at us in the experience of every moment to shape our reality. Those bits of data have an effect on us at a subconscious level. Causing thoughts, that lead to an emotional reaction to produce chemicals such as dopamine highs or crashing lows which can not only change and affect our bodies but also our minds.
Now imagine we gained mastery and control over that influence on us on a personal level. But then imagine if big business and political leaders around the world were looking to gain mastery of it on a global and national scale, to suit their own agendas.
This is one of the reasons for creating this site. Not just to train people on the basics of the digital and direct marketing, communications, and persuasion business but also to help consumers and voters protect themselves against undue influence.
We only have to look around the world right now polarised, aggressive and inhumane it has become, and in no way can we not say that this is, in part, due to the digital ecosystems that infiltrate our world. A world that these technologies were originally meant to make more free and people more informed.
People are living in a constant state of fear propagated by the media, big business, and politics. We have stopped listening to each other as humans and only appear to see each other by our differences, our worldview is shaped by whatever digital echo chamber we have been segmented into.
If we understand how we are influenced and how we can influence for a positive change we have the tools to do something about it and help educate those who may not see the need.4
----------------------------
Want more? More articles on digital marketing, SEO, and search engine marketing are below. Maybe some SEO hacking advice coming soon
Get Management Buy-in for Digital Marketing
Keyword and keyphrase optimisation
Programmatic Advertising with Consumer Insight
The changing digital economy
Changing the world with digital marketing
Digital Marketing what is it?
Understanding the internet; stepping into digital ecosystems
Do you have a marketable idea!?!
Managing Digital Marketing a Guide – 101 basic level – intro
You need a website or blog ideally!
Website Design Basics / Usability
Website Design Basics / Mobile Usability
Website Design Basics / Keyword analysis
Website Design Basics / Website optimisation
Any time for a POEM in your digital marketing strategic planning?
Search Engine Marketing & SEO
Content Marketing: it's important but is it still king?
Data Structure and SEO
Offsite optimisation and of signals about your website
Public Relations and Search Engine Optimisation: Friends or Foe
Blogging Advice for New Starters
What can Affiliate Marketing bring your business or cause?
4 Secrets to Article Marketing: Series Marketing Your Cause
9 Article Marketing Tips: Series Marketing Your Cause
A Return on Your Investment and More with Article Marketing: Series Marketing Your Cause
An Overview of the Concept behind RSS Feeds
Article Marketing Is Important: Series Marketing Your Cause
Article Marketing: It is Good to End With a Resource Box: Series Marketing Your Cause
-----------
