Psychological Persuasion Techniques for shaping change Chapter 2 -Communicating on a subconscious level

Psychological communications techniques that will change your life and increase your ability to influence positive change and persuasion results day by day, week by week and month after month.

In the next few chapters, you will be introduced to direct sales and communication techniques that relate to the person you are looking to persuade on a subconscious level.

In sales, there is a saying that are three reasons why people will buy from you:

  1. They like the product
  2. They like the company
  3. They like you

Conversely, there are three reasons why a person will not buy from you:

  1. They don’t like the product
  2. They don’t like the company
  3. They don’t like you 

Of course, these are throwaway statements which, as in most of the sales manuals out there, cannot be verified. But as a rule of thumb, it gives you an idea of what you need to do in order to become more persuasive in your arguments and discussions to bring about change.  

If you are not selling a product or service for a company this might sound like a moot point but consider the product in the context of “the idea, point of view or argument” you are trying to sell and the company as “the establishment, cause or commitment” it represents.

You may say that you can’t control the first two or even all three, but this is not the case. You can manage all three or, at least, manipulate the perception of all three.

If you want the person to buy into what you are selling, into your argument or idea, you need to get them to trust and believe in the product, “the idea”,  “the thought process.” They need to trust and believe in the company, “the cause” and most importantly they need to trust and believe in you.

You need to build in them trust in you. Once the people you communicate with believe in you, they are more likely to understand and be persuaded by what you say and what you offer.

So how do you build that trust?

 

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Want to read more about Communications Psychology, Neuro-Linguistic Programming and Persuasion Architectures

Bombarded by words

Words shape your narrative

Just Shut up and Listen: Social and Direct

Re-framing Perspectives

Psychological Persuasion tools Chapter 1

Psychological Persuasion tools Chapter 2 -Communicating on a subconscious level

Psychological Persuasion tools Chapter 3 - Earning Trust

Psychological Persuasion tools Chapter 4 - we love our own names

Psychological Persuasion tools Chapter 5 - Using Everyday Trances

Psychological Persuasion tools Chapter 6 - Reflect your contact

Psychological Persuasion tools Chapter 7 - Take away the right to buy or agree with you

Psychological Persuasion tools Chapter 8 - Add a little mystery

Psychological Persuasion tools Chapter 9 - show a little empathy

Psychological Persuasion tools Chapter 10 - be honest about the products or arguments flaws

Psychological Persuasion tools Chapter 11 - a picture paints a thousand words; add in a powerful visualisation technique and you’ll have them.

Psychological Persuasion tools Chapter 12 - recognise buying an agreement triggers

Psychological Persuasion tools Chapter 13 - pulling buying and agreement triggers

Learn and gain insight into people's metaprogrammes to facilitate better conversations

Re-framing Perspectives

Communications Models

Representational Systems

Our maps are our reality

 

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Written by Sam

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