Psychological communications techniques that will change your life and increase your ability to influence positive change and persuasion results day by day, week by week and month after month.
In the next few chapters, you will be introduced to direct sales and communication techniques that relate to the person you are looking to persuade on a subconscious level.
In sales, there is a saying that are three reasons why people will buy from you:
- They like the product
- They like the company
- They like you
Conversely, there are three reasons why a person will not buy from you:
- They don’t like the product
- They don’t like the company
- They don’t like you
Of course, these are throwaway statements which, as in most of the sales manuals out there, cannot be verified. But as a rule of thumb, it gives you an idea of what you need to do in order to become more persuasive in your arguments and discussions to bring about change.
If you are not selling a product or service for a company this might sound like a moot point but consider the product in the context of “the idea, point of view or argument” you are trying to sell and the company as “the establishment, cause or commitment” it represents.
You may say that you can’t control the first two or even all three, but this is not the case. You can manage all three or, at least, manipulate the perception of all three.
If you want the person to buy into what you are selling, into your argument or idea, you need to get them to trust and believe in the product, “the idea”, “the thought process.” They need to trust and believe in the company, “the cause” and most importantly they need to trust and believe in you.
You need to build in them trust in you. Once the people you communicate with believe in you, they are more likely to understand and be persuaded by what you say and what you offer.
So how do you build that trust?
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